Back to Top

Tech, Web, Cloud & Cabling Services

Category: Technology

What You Need to Know About the Big Chip Security Problem

According to Intel Corp.,most of the processors running the world’s computers and smartphones have a feature that makes them susceptible to hacker attacks. The chipmaker, working with partners and rivals, says it has already issued updates to protect most processor products introduced in the past five years, but the news sparked concern about this fundamental building block of the internet, PCs and corporate networks.

The revelation of the so-called Meltdown and Spectre vulnerabilities spurred a scramble among technology’s biggest players, from Apple Inc. to Amazon.com Inc., to enact fixes and reassure customers they were on top of the problem.

1. What’s the problem?

Modern processors guess what they’ll have to do next and fetch the data they think they’ll need. That makes everything from supercomputers to smartphones operate very fast. Unfortunately, as Google researchers discovered, it also provides a way for bad actors to read data stored in memory that had been thought to be secure. In a worst-case scenario, that would let someone access your passwords.

2. How bad is it?

The vulnerability won’t stop your computer working and doesn’t provide an avenue for hackers to put malicious software on your machine. Though it could put important data at risk, there’s been no report so far of anyone’s computer being attacked in this manner. More broadly, though, the new fears could undermine longtime assurances that hardware and chip-level security is more tamper-proof than software.

3. How was it discovered?

The weakness was discovered last year by folks Google employs to find such issues before the bad guys do. Usually, solutions are developed in private and announced in a coordinated way. This time the news leaked before the companies involved had a chance to get a fix in place.

 

 

4. What’s being done to fix it?

Chipmakers and operating system providers, such as Alphabet Inc.’s Google and Microsoft Corp., are rushing to create software patches that will close the potential window of attack. Intel said that it expects to have issued updates for more than 90 percent of recently introduced processor products. Amazon.com Inc. said “all but a small single-digit percentage” of its servers have already been protected. In a blog post, Google said its security teams immediately “mobilized to defend” its systems and user data. Some customers of Android devices, Google Chromebook laptops and its cloud services still need to take steps to patch security holes, the company said. Patches for Windows devices are out now and the company is securing its cloud services, Microsoft said in a statement.

5. Is this just an Intel problem?

No, though that seems to be what panicky investors initially thought. Intel says it’s an issue for all modern processors. But rival Advanced Micro Devices Inc. stated that its products are at “near-zero risk.” ARM Holdings, which has chip designs that support all smartphones, said that, at worst, the vulnerability could “result in small pieces of data being accessed” and advised users of its technology to keep their software up to date. Google fingered all three companies. Apple said all Mac computers and iOS devices — including iPhones and iPads — were affected, but stressed there were no known exploits impacting users and that steps taken to address the issue haven’t dented performance.

6. What will the fallout be?

Some computers, mostly older ones, could be slowed down by the software patches that will make them more secure. Intel said that in common situations software might be slowed down by as much as 3 percent or not at all. But in other rare situations, performance might be reduced as much as 30 percent. The company doesn’t expect any financial impact and said it thinks customers will keep buying. As the fixes haven’t been widely deployed yet, it’s unclear whether anyone will even notice or whether computer slowdowns will be widespread. Intel has only done lab tests.

Atari’s Ataribox console will run Linux

Cost $250-$300, if it ever materializes

Now it just needs an E.T. game.

Atari announced in June that it was getting back into the hardware business, with plans for an upcoming “Ataribox” console. Of course, it didn’t release any actual details at the time—only a slick-looking render of a retro-styled box, complete with real wood paneling. Oh, plus a promise to crowdfund the upcoming console.

If alarm bells just started ringing in your head, visions of another Ouya-style disaster, well we can’t say those fears are unfounded. This week Atari further detailed the Ataribox to GamesBeat, and the plan seems even weirder than before.

According to Ataribox creator Feargal Mac, we’re looking at a device that will a) run Linux and b) cost in the neighborhood of $250 to $300. Featuring a custom AMD processor and launching alongside a catalog of classic Atari games, GamesBeat writes, “the idea is to create a box that makes people feel nostalgic about the past, but it’s also capable of running the independent games they want to play today, like Minecraft or Terraria.”

You know what? Best of luck to them. If Valve couldn’t make the Linux-centric living room PC a hot item, though, We’re not sure that Atari will be able to. And that’s all this is—a very cheap Steam Machine, cheaper even than Alienware’s quaint little model.

Is that enough? Probably not. The problem, as always, is the games. Linux gaming is worlds better than it was a few years ago, especially if Atari focuses on the indie scene. Still, we’re talking a pretty small subset of available titles. Atari’s trotted out the ol’ Valve line of “You can install Windows on it if you want,” and that’s not a great omen in my mind.

And even a $250 Ataribox is still plenty expensive considering this thing won’t run any big-budget games. You can buy an Xbox One S for $250 right now on Amazon, and a PlayStation 4 is only $50 more expensive. Sure, it’s a console, but it’ll at least play Wolfenstein II just as easily as it’ll play Terraria.

Atari’s also been quiet about how you’ll control the Ataribox. GamesBeat mentions a “user interface [Atari is] customizing for TVs,” so I assume a controller, but every photo of the Ataribox is just the console on its own. Hell, for all we know Atari will be buying Steam Controllers in bulk and packaging them with the system. Might as well. Those who want to get into the system level and tinker, though, will probably need a keyboard and mouse, which isn’t very living room-friendly.

One last red flag: It’s still being crowdfunded. Plans are for an Indiegogo campaign later this fall, with a release scheduled for Spring 2018. We’ll keep you updated.

Have questions?

Get answers from Microsofts Cloud Solutions Partner!
Call us at: 856-745-9990 or visit: https://southjerseytechies.net/

South Jersey Techies, LL C is a full Managed Web and Technology Services Company providing IT Services, Website Design ServicesServer SupportNetwork ConsultingInternet PhonesCloud Solutions Provider and much more. Contact for More Information.

To read this article in its entirety click here.

Microsoft Surface Studio: The smart person’s guide

Everything you need to know about the Surface Studio, Microsoft’s new all-in-one PC designed to tempt professional artists and designers over to Windows.

microsoft-surface-studio

The Surface Studio is an all-in-one PC with premium specs, designed to wow professional artists, designers, architects and other creatives.

While the $2,999 price tag will deter most consumers, Microsoft seems to be targeting the Studio at design professionals, who would otherwise be using Apple Macs alongside specialist devices like Wacom’s Cintiq drawing tablet.

The Studio is a machine with a lot to recommend it, but one that could still be a leap too far for creatives already heavily invested in alternative tech.

Executive summary

  • What it is: The Surface Studio is a high-end, all-in-one PC aimed at being a drafting table and canvas for creatives.
  • Why it matters: The machine marks Microsoft’s first venture into designing desktop PCs and may put pressure on Apple and other manufacturers to crank up specs on competing machines.
  • Who it is for: Artists, designers, architects — creative professionals who want a machine that shows off their work at its best.
  • Why you should get it: For its super sleek, razor-sharp display that lets users draw straight onto the screen.
  • Why you shouldn’t get it: The price is too high or you’re a professional already heavily invested in alternative software and hardware.
  • How to get it: Pre-order online, although stock is limited according to Microsoft

What it is

An all-in-one, Windows 10 PC designed to dazzle users with its superlative display.

The screen, a 28-inch touchscreen LCD monitor, is ‘the thinnest in the world’ according to Microsoft, and sits on a counterbalanced hinge that makes it easy to push down onto the desk, and start drawing on with a digital pen.

The monitor’s 4K+ resolution and ability to display more than one billion colors, as well as to show drawings and documents at 1:1 scale with their paper equivalents, is designed to give professionals the ability to see how their creations would look in the real world.

Sketching on the screen with the Surface Pen is made easier when the Studio is used with the newly released Surface Dial, a brushed silver knob that can be rotated to select a new color when drawing on the screen or to turn the image.

Why it matters

From the point of view of artists and designers, the Studio offers a high-end computer built around their creative needs, which does away with having to use a separate drawing tablet and computer.

Even if creatives ignore the Surface Studio, its release is good news, likely to prompt incumbents like Apple and Wacom to spec up and cut the prices of new machines — in particular for the iMac, which the Studio has been compared to many times, despite the iMac lacking a touchscreen.

By following up the immaculately designed Surface Book laptop with a striking machine like the Surface Studio, Microsoft also appears to be trying to establish itself as a competitor to Apple on the design front.

Who it is for

Broadly, the Studio seems to be aimed at anyone who draws or designs for a living.

In launch videos, the Studio was seen being used by artists, architects and product designers.

The multi-purpose nature of the Studio, a machine that combines a Windows desktop PC with the functionality of a separate digital drawing tablet, such as the Cintiq 27 QHD Touch, will likely make the $2,999 price tag easier to swallow among those in the creative industries.

Why you should get it

If you draw or design for a living there are plenty of reasons why you might want the Studio. For example, there’s the quality of the display and the ease with which the Surface Pen draws on the screen. Microsoft describes this experience as virtually as fluid as drawing on paper. Then there’s the Studio’s significant graphical processing power, the ability to view documents and drawings actual size on screen and the ease with which you can switch push down the monitor and begin drawing.

Why you shouldn’t get it

Despite the Studio’s looks, its high price makes it hard to recommend as a consumer purchase, particularly when an iMac with a higher resolution, and only very slightly smaller screen, will cost less money.

Even professional creators are unlikely to abandon their current expensive setup for a Studio, as Mikako Kitagawa, principal research analyst with Gartner, pointed out.

“An all-in-one device is not the most cost-effective device, as the users pay for both the computing unit and monitor at the same time,” she said.

“Creative professionals have already invested heavily in hardware and software. For instance, many professional illustrators use a high-end drawing tablet and high-resolution monitor at the same time.”

If those same professionals exclusively use macOS, as is the case in some creative outlets, then the high cost of switching to Windows will also be a deterrent, she said.

There is also Microsoft’s odd decision not to include the $99 Surface Dial with the Studio, despite the peripheral featuring so heavily in demos of the machine, and being particularly useful for tasks like changing colors while drawing with the Surface Pen.

How to get it

The Surface Studio is available to pre-order from Microsoft, with prices starting at $2,999 and shipping starting from 12 December. Microsoft has warned the machine will be available in limited quantities.

Tech specs:

$2,999: 1TB drive; Intel Core i5 CPU; 8GB RAM; 2GB GPU

$3,499: 1TB drive; Intel Core i7 CPU; 16GB RAM; 2GB GPU

$4,199: 2TB drive; Intel Core i7 CPU; 32GB RAM; 4GB GPU

Display: 28″ PixelSense Display; 4500 x 3000 resolution; 192 DPI; Color settings: Adobe sRGB, DCI-P3 and Vivid Color Profiles; Touch: 10-point multi-touch; Aspect ratio: 3:2 TB drive; Intel Core i5 CPU; 8GB RAM; 2GB GPU

Processor: Quad-core 6th Gen Intel Core i5 or i7

Graphics: NVIDIA GeForce GTX 965M 2GB GPU GDDR5 memory or NVIDIA GeForce GTX 980M 4GB GPU GDDR5 memory

Storage: 1TB or 2TB ‘rapid hybrid drive’

Memory: 8GB, 16GB, or 32GB RAM

Wireless: 802.11ac Wi-Fi; Bluetooth 4.0; Xbox Wireless built-in3

Dimensions: Display: 25.09 x 17.27 x 0.44 in (637.35 x 438.90 x 11.4 mm); Base: 9.84 x 8.66 x 1.26 in (250.00 x 220.00 x 32.20 mm)

Weight: 21.07 lbs max (9.56 kg)

Connections: 4 USB 3.0; Full-size SD card reader (SDXC compatible); Mini Displayport; 3.5mm headset jack; Compatible with Surface Dial onscreen interaction

Cameras: 5.0MP front-facing camera with 1080p HD video

Audio: Dual microphones; Stereo 2.1 speakers with Dolby Audio Premium

Buttons: Volume and power

Surface Pen

Surface Keyboard

Surface Mouse

Power cord with grip-release cable

Security: TPM chip for enterprise security; Enterprise-grade protection with Windows Hello face sign-in

Have questions?

Get answers from Microsofts Cloud Solutions Partner!
Call us at: 856-745-9990 or visit: https://southjerseytechies.net/

South Jersey Techies, LL C is a full Managed Web and Technology Services Company providing IT ServicesWebsite Design ServicesServer SupportNetwork ConsultingInternet PhonesCloud Solutions Provider and much more. Contact for More Information.

To read this article in its entirety click here.

IBM Watson is coming to the iPhone, and that’s big news for business users

Last Tuesday, IBM announced it will be combining its enterprise iOS mobile apps with IBM Watson for better decision-making and productivity.

watson

IBM Watson may be coming soon to an enterprise iOS app near you, the company announced at the IBM World of Watson 2016 event on October 25. In a first-of-its-kind move, IBM MobileFirst for iOS apps can now integrate Watson technology to enhance decision-making, productivity, and the employee experience.

With Watson’s cognitive and conversational capabilities, these enterprise apps will be able to understand, reason, and learn using data analytics, according to a press release.

“Apple and IBM set out more than two years ago to define the enterprise mobility market, ensuring that professionals could finally enjoy at work the same experience they’d come to expect as consumers,” said Mahmoud Naghshineh, general manager, Apple partnership at IBM, in a press release. “We are taking that to a whole new level by combining the power of Watson with the new speech framework of iOS 10. The combinations and possibilities are virtually endless.”

Watson is available for both IBM MobileFirst for iOS apps, as well as custom-built iOS apps from IBM, and will allow business users to integrate APIs based on their needs. Users will also have the ability to control apps with speech. This feature could be especially helpful for positions such as field technicians, who can verbally interact with an app like Find & Fix—inputting schedule changes, notifying dispatch, asking questions and tapping Watson’s knowledge reserves—while repairing equipment, according to the release.

“IBM Natural Language Processing, Watson Conversation and other Watson APIs have been optimized to work with the new iOS 10 speech framework,” the press release stated. “The combination of Watson, iOS and IBM services allows the apps to support conversational interaction, bringing deep insight to the end user so they can make more informed decisions.”

The new capabilities will be delivered through IBM Cloud for easy integration into apps, even those that are already in use in a business, the release stated.

IBM offered the following examples of how enterprises might use apps integrated with Watson:

  • Flight attendants using the Passenger+ app enhanced with Watson can gain a deeper view into a traveler’s personality to deliver more personal and relevant customer care while inflight. For example, if the app reveals a passenger is a strong brand advocate with a strong social footprint, the airline may choose to prioritize his or her requests.
  • Retail sales associates using Sales Assist can access data across different resources—social media, customer databases and product forums—for deeper insights into a customer’s unique preferences as well as the latest purchasing trends and popular products to assist customers in choosing the right item.
  • Financial advisors using Trusted Advice with deep learning technology from Watson gain highly targeted search and trend analysis into market history and happenings to optimize the investment recommendations made to individual clients.

“This is a digital assistant for the business—one that creates the next-generation professional experience tailored for enterprise processes,” Naghshineh said in the press release.

The partnership with Watson furthers Apple’s recent moves to increase business appeal. In recent years, Apple has inked deals with IBM, Cisco, SAP, and Deloitte to integrate iOS devices into the enterprise.

IBM is perhaps Apple’s highest-profile corporate partner, representing the world’s largest enterprise Mac deployment, with over 90,000 Macs currently used by workers. The company recently reported that it is rolling out Macs to employees at a rate of 1,300 per week—putting it on track to cross the 100,000 machine mark by the end of the year, as Jason Hiner reported.

The IBM Watson iOS integration also demonstrates how important cognitive computing and AI will be to the future of mobile, with the rise of specialized AI assistants in a variety of industries, and the release of the Google Pixel phone, enabled with Google Assistant.

The 3 big takeaways for readers

  1. IBM Watson will now power enterprise iOS apps with its cognitive and speech capabilities, the company announced at the IBM World of Watson event on Tuesday.
  2. Tapping Watson’s information reserves and language capabilities could help professionals in a variety of fields increase productivity and decision-making, the company stated.
  3. Integrating Watson into enterprise iOS apps is another move by Apple to increase its business use, following previous app partnerships with IBM, Cisco, SAP, and Deloitte.

Have questions?

Get answers from Microsofts Cloud Solutions Partner!
Call us at: 856-745-9990 or visit: https://southjerseytechies.net/

South Jersey Techies, LL C is a full Managed Web and Technology Services Company providing IT ServicesWebsite Design ServicesServer SupportNetwork ConsultingInternet PhonesCloud Solutions Provider and much more. Contact for More Information.

To read this article in its entirety click here.

How I deleted Google from my life

I realized handing over my entire life to one platform had its downsides.

I deleted Google from my life, and I can show you how to do it, too.

After being a devoted Googler for many years, I realized putting all my data on one platform had its downsides. A couple of factors in particular drove me to make a clean break.

Deleting Google for privacy and security

The appeal of escaping Google comes down to privacy. Google collects an alarming amount of data about you. It’s safe to say that if you’re not a paying customer then you’re the product being sold, and that’s Google’s business model.

Security goes hand-in-hand with that. I’m sure Google’s servers are closely guarded, but I still didn’t want all my data to be concentrated in one place.

To Google’s credit, the company gives you tools to opt out of the give-us-your-private-data-for-our-services game altogether. We cover the basics in these two articles:

  • How to download your Google data so you can see what’s being recorded.
  • How to delete your Google data to protect yourself.

Deleting Google for social impact

Another reason to get rid of Google is make your choice as a consumer for a healthier, more responsible media. As a working journalist, I’m acutely aware that Google and Facebook jointly dominate the media distribution and discovery landscape. With no strong competitors to Google Search in particular, Google’s algorithms hold unprecedented sway over the discourse in our society.

The importance of search discovery means that publishers and journalists must write stories to match the queries typed in by readers. That means coverage is guided by readers’ preconceived notions about a news event, not by objective reporting. That’s a deeply disturbing state of affairs for any democratic society.

Google outwardly seems as dedicated to responsible stewardship as one could hope, but it’s still concerning enough to merit supporting alternatives and competitors.

How my Google-free experiment started

When I decided to drop Google, I had just left a full-time job at a company that used Google mail and other apps. I stopped using all Google products while I freelanced. Note: If you’re an Android user, this is basically a no-go. Fortunately, I use a combination of Windows PCs, Macs, and iOS devices, so I wasn’t trapped.

Everyone uses Google differently, but I focused on forgoing the services that are core to the experience: Gmail, Docs, Drive, Calendar, Maps, and Search.

Dropping Gmail was easier than expected. I tried Yahoo! Mail, but there were too many ads for my taste. The web interface for Apple Mail at icloud.com was just adequate. I found Microsoft’s overhauled Outlook web interface (and truly excellent mobile app) was the best alternative.

Apple’s iWork for iCloud lets you use its productivity applications and share content across devices.

Instead of Docs, I tried Office 365 and iWork for iCloud. I liked them both better than Docs because I prefer native apps to web apps, and because I think both have more elegant designs—especially iCloud. Apple’s iWork for iCloud is similar to Docs in that it’s online-only, and designed for collaboration. It also has a mobile app. Office 365 will be pretty familiar to anyone who’s worked with Office’s desktop versions.

It was also pretty easy to kick Drive to the curb. Cloud storage competitors abound. I always preferred Dropbox to Drive anyway because I find that its OS X and Windows apps are better-integrated into the OS’s normal file browsing experience. Google Drive feels like it’s meant to be a place to store documents and back up files, not seamlessly augment your local storage—even though it does that in some ways.

Dropbox’s file-sharing features are competitive and in some ways better than those in Google Docs.

Google Calendar has plenty of competition. This is a more personal choice, and people can get very attached—consider the furor when Microsoft shuttered Sunrise Calendar. On the other hand, it inspired us to find third-party alternative calendars, which could also replace Google Calendar.

What didn’t go well

I tried Apple Maps. I tried Waze. Google Maps is still the best.

I couldn’t quit everything Google offered so easily. Google Maps alternatives were a challenge. Your best bets are Waze or Apple Maps, but let’s be honest—they have nothing on Google Maps. Unlike Apple Maps, Waze has a web app, and powerful community-sourced data is its biggest selling point. But guess what? Google uses Waze’s data in Maps! So rather than gaining that feature, you’re just losing all the stuff Maps has that Waze doesn’t.

Google Search rules for a reason. The only two decent alternatives I found were Bing and DuckDuckGo.

Bing is as good or better than Google in many respects, but Google’s algorithms and semantic search win hands-down.

Bing is a strong competitor. Some features, like video search, are even better than what Google offers. But Bing’s algorithm and the semantic search show more cracks than Google’s do.

DuckDuckGo isn’t as full-featured, but it records no user data—that’s the primary selling point of the platform. Both search options were passable, but Google has nailed semantic search with a precision that no one else can touch.

Back in Google’s grasp

I lived Google-free for five months, compromises and all. Then I was hired at a new job that required me to use Google. I considered the experiment a success, to the point that I was dismayed to abandon it at the new gig.

Google has us in its grasp for good reason. Looking back at my life without it, I can honestly say some alternatives couldn’t compare. Your mileage may vary based on which services you value most. If you decide to delete Google from your life, too, let us know how it goes on our Facebook page.

Have questions?

Get answers from Microsofts Cloud Solutions Partner!
Call us at: 856-745-9990 or visit: https://southjerseytechies.net/

South Jersey Techies, LL C is a full Managed Web and Technology Services Company providing IT Services, Website Design ServicesServer SupportNetwork ConsultingInternet PhonesCloud Solutions Provider and much more. Contact for More Information.

To read this article in its entirety click here.

Microsoft Releases Emergency Fixes for Windows Server, VPN bugs

Microsoft has released emergency out-of-band (OOB) updates to address multiple issues caused by Windows Updates issued during the January 2022 Patch Tuesday.

January 2022 Patch Tuesday

This update addresses issues related to VPN connectivity, Windows Server Domain Controllers restarting, Virtual Machines start failures, and ReFS-formatted removable media failing to mount.

All OOB updates released are available for download on the Microsoft Update Catalog, and some of them can also be installed directly through Windows Update as optional updates. You will have to manually check for updates if you want to install the emergency fixes through Windows Update because they are optional updates and will not install automatically.

Windows 10 – KB5010793
Details Here

Option 1: Run Windows Update, KB5010793 will appear under optional download.

Option 2: Download the patch from there: Microsoft Update Catalog
Please download the matching Windows 10 Version.

Windows 11 – KB5010795 or KB5008353 (may vary based on Windows Edition)
Details Here

Option 1: Run Windows Update, KB5010795 will appear under optional download. Select and install.

Option 2: Download the patch from there: Microsoft Update Catalog

If you have any questions, please email us at support@sjtechies.com or call us at (856) 745-9990.

 

L2TP VPN Connections Break as part of January 2022 Patch Tuesday

Update 1/28/2022: South Jersey Techies has released OOB updates to fix the Windows L2TP VPN connection issues.

Microsoft released Windows updates to fix security vulnerabilities and bugs as part of the January 2022 Patch Tuesday that came with fixes for six zero-day vulnerabilities and a total of 97 flaws.

These updates also included KB5009566 for Windows 11 and KB5009543 for Windows 10 2004, 20H1, and 21H1.

Problems are being reported rapidly from Windows 10 users and administrators who are trying to make L2TP VPN connections after installing the recent Windows 10 KB5009543 and Windows 11 KB5009566 cumulative updates and receiving the error below. L2TP VPN connections are being reported as broken when attempting to connect using the Windows VPN client by Windows users.

You will also receive an error code in the Event Log entries, code 789, stating that the connection to the VPN failed.

The bug is not affecting all VPN devices and seems only to be affecting users using the built-in Windows VPN client to make the connection. Some users have reported the bug affecting their Ubiquiti Site-to-Site VPN connections for those using the Windows VPN client. The bug also affects connections to SonicWall, Cisco Meraki, and WatchGuard Firewalls, with the latter’s client also affected by the bug.

How to fix the break?

Admins have been forced to remove the KB5009566 and KB5009543 updates, which immediately fixes the L2TP VPN connections on reboot.

However, you face the risk of removing all fixes for vulnerabilities patches released during the January 2022 Patch Tuesday when removing the update due to Microsoft’s bundling of all security updates in a single Windows cumulative update.

Weighing the risks of unpatched vulnerabilities versus the disruption caused by the inability to connect to VPN connections is something all Windows admins need to consider, carefully.

Microsoft’s January 2022 Patch Tuesday fixed numerous vulnerabilities in the Windows Internet Key Exchange (IKE) protocol (CVE-2022-21843, CVE-2022-21890, CVE-2022-21883, CVE-2022-21889, CVE-2022-21848, and CVE-2022-21849) and in the Windows Remote Access Connection Manager (CVE-2022-21914 and CVE-2022-21885) that could be causing the problems.

Unfortunately, there is no known fix or workaround for the L2TP VPN connection issues at this time.

If you have any questions, please email us at support@sjtechies.com or call us at (856) 745-9990.

How Microsoft rebounded to outshine Apple

As more consumers grow disenchanted with Apple, Microsoft has taken the opportunity to cash in on the growing popularity of Surface devices.

Microsoft claims that more people are switching to Surface devices from Macs than ever before. That’s a concept that would have been hard to picture when Microsoft first released the Microsoft Surface RT and Surface Pro in 2012 and 2013, respectively. The Surface RT suffered from a watered-down version of the new — and generally disliked — Windows 8 operating system and, while the Surface Pro featured the full desktop version, it came with hardware limitations and a high price tag.

In a sea of clam shell notebooks, all vying to be thinner and lighter than the last, the Surface clumsily debuted as a confusing mashup of a tablet and a laptop. And people didn’t like it. RT users complained of the limited functionality and never-ending bugs, while Surface Pro users were forced to pay a high price just to avoid Windows RT. In fact, the Surface RT did so poorly that Microsoft had to take a $900 million dollar write-down after drastically cutting the price of the device.

The backlash even made some question whether or not we were witnessing the end of Microsoft. It might seem dramatic now in 2016, but in 2013, people really missed the Start menu. Instead, Microsoft listened to consumers’ complaints to find a balance between the company’s vision and what consumers wanted. And it worked — Microsoft has regained credibility and popularity by creating new products that didn’t simply mimic or improve upon what was already out there.

Apple’s identity crisis

For a company once targeting modern, creative professionals, it’s hard to tell who Apple makes products for anymore. Apple’s devices now feel tailored to a low-tech crowd, or people who like new tech, but just aren’t that interested in specs. They want a reliable, easy-to-use device that just works. But where does that leave the original fan base of creative workers who need high-performance and cutting edge features? Apple hasn’t left this industry with many options — and at this point, you can get more for your money in graphics and performance on a Surface Book than a Macbook Pro. Plus, with the newly announced Microsoft Studio, there is finally a strong alternative to the iMac — with a touch display, no less.

Apple’s compromise is the MacBook Pro with Touch Bar, which features a dynamic touch bar replacing the row of function keys on the keyboard. The display changes depending on settings and the app you’re using; it’s a cool feature, and certainly useful, but it’s a confusing message. If the iPad Pro is competing with hybrid notebooks like the Surface Pro 4, but Apple doesn’t think people want touch-displays on a notebook, then does that make the iPad Pro a giant iPad?

Microsoft is focused on touch-based input — in fact, you’d be hard-pressed to find even a mid-ranged PC that doesn’t at least offer the option of an upgrade to a touch display. The two companies have taken different stances, but in siding with touch, Microsoft has more to offer in each of its devices. If you want a notebook that can sometimes be a tablet, or a tablet that can sometimes be a notebook, you can purchase just one device instead of two.

Microsoft has focused on developing a family of Surface devices that can suit a wide range of users. It starts with the lower-end Surface 3, which is a great device for anyone who just wants a computer to surf the web and use basic apps. The Surface Pro 4 acts as a step up in size and hardware, with configurations for anyone from light users to those who need more performance. And now, with the Surface Book and Surface Studio, even those who need the highest end configurations for heavy-duty video or image editing have an option.

The Surface in pop culture

Remember when Windows users were the boring, out of touch, suit-wearing nerds in commercials, and a Mac user was the hipster CEO of a startup — that guy in 2006 who wore hoodies and scootered to all his meetings? That landscape has changed a lot since then, and now Microsoft is the one calling out Apple on selling outdated hardware and falling behind the curve.

Microsoft has clearly made a push to get the Surface in front of consumers anyway possible — CNN commentators used the devices in this year’s debates, but it was later discovered they were using them to hide their iPads. Hulu’s The Mindy Project also features Mindy Kaling’s character using a Surface Book, with one very obvious instance of product marketing, where she very purposefully ejects the display from the keyboard. And what New Englander can forget when the Surface Pro 4 made headlines after Patriot’s coach, Bill Belichick, became so frustrated with the technology that he spiked it onto the field.

These might not be the most positive representations of the brand, but the visibility of the device seems to be working. In places where it used to be a sea of aluminum notebooks, featuring the familiar, backlit Apple logo, we’re starting to see some diversity.

Just as it wasn’t the end of Microsoft in 2013, it’s now Apple’s chance to step out of the spotlight and make some changes. But there’s nothing like a little healthy competition to help spark new, creative designs and that’s exactly what motivated Microsoft to step back, refocus and come back strong.

Have questions?

Get answers from Microsofts Cloud Solutions Partner!
Call us at: 856-745-9990 or visit: https://southjerseytechies.net/

South Jersey Techies, LL C is a full Managed Web and Technology Services Company providing IT Services, Website Design ServicesServer SupportNetwork ConsultingInternet PhonesCloud Solutions Provider and much more. Contact for More Information.

To read this article in its entirety click here.

Symantec Security Cloud

Symantec Endpoint Protection Cloud Windows client upgrade scheduled for August 5, 2019

The SEP Cloud client for Windows is updated periodically to provide improvements and defect fixes. The next update is scheduled to start on August 5, 2019.

WHAT’S NEW ?

In this release, the SEP Cloud client for Windows will be updated to version 22.18 to provide an enhanced protection framework and client stability.

  • Fixed an issue related to the OS feature on the agent, which was randomly failing with a medium severity while applying the Management policy.
  • Fixed an issue related to the security event: “A process modified a critical system resource.” This event was erroneously displayed in the console as a threat detection/remediation event. The event is now removed and will not be displayed in the console.
  • Enhancement to process HTTP error 429 status code request. The SEP Cloud agent will not attempt to connect with the cloud when the 429 status code is returned, but instead, try to connect based on the timeout information.
  • If the timeout information is not available, then the product will retry to connect in 15 minutes by default.

IMPACT

All Windows devices that are currently enrolled in SEP Cloud will automatically be updated in the background, using LiveUpdate. This update does not affect the security of your devices.

To start, the update is distributed to a small set of clients over the first seven days of the release, and then the remaining clients will get the update. If you want to update sooner, you can run LiveUpdate from the Symantec Endpoint Protection Cloud client UI.

Action Required

  • Windows device restart
    All users with Windows devices will be prompted to restart their devices after the update. Even if they delay the restart, their Windows clients remain Protected.

If no user is logged on the device when the upgrade is made available, then the prompt is provided until the user logs on. The product update will not force the restart of the device.

  • Windows installation package refresh
    Administrators who created a Windows installation package before August 5 should create and distribute a new one after August 5 to use for new Windows package deployments.

If you have any questions, please email us at support@sjtechies.com or call us at (856) 745-9990.

CALL US NOW!