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Microsoft Snip brings Windows screenshots to life with voice and ink

Microsoft released a free app for capturing, annotating, and explaining screenshots.

Snip

In late August 2015, Microsoft released a free screen capture and annotation application called Snip (Figure A). But the twist in the story is the fact that Snip is not part of some master strategic plan.

Figure A

Snip

Snip

While the name is a bit confusing, Snip is not the same thing as the improved Snipping Tool that comes free with Windows 10. The Snipping Tool will capture screenshots, but it does not have any annotation features.

Snip, on the other hand, is a free tool developed through a Microsoft Garage project that allows users to capture screenshots and then annotate them (Figure B). With the Snip app, users can draw on their captured screenshots using a software pen, which is available in various colors and sizes.

Figure B

Snip

Snip can also record the annotation, and your vocal description of it, to create a short video that users can share as a URL or as an MP4 video (Figure C). These features make Snip very useful for creating and sharing short instructional videos.

Figure C

Snip

Cultural shift

The important thing to note about Snip is the way it was developed and released. Under the Garage program, Microsoft employees are encouraged to work on projects outside of their official duties. The idea is to create an environment where employees can experiment, innovate, and exercise their creativity.

Releasing an app like Snip in beta form to the general public indicates a shift in attitude when it comes to app development at Microsoft. Snip has been released without worrying about whether it will generate a revenue stream or ever make a profit. As far as I can tell, there are no expectations regarding Snip and how it fits into the overall corporate strategy.

Snip is just a nice little program that Microsoft thinks people will find useful, and they’d appreciate some feedback on how to make it even better. No promises, no expectations, no quid pro quo. Microsoft is trying hard not to be the stodgy old software company anymore.

Snip also fits in well with Microsoft’s major theme for Office 365, which postulates that a modern productive workforce needs better collaboration tools. When you consider recent app releases like Edge, Sway, and now Snip, you can begin to see where Microsoft is heading.

If you need to communicate an idea in a simple but effective way, Microsoft is saying it has the tool you seek. It would not  be a surprise if Snip become an integrated part of Office 365 in the near future.

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Atari’s Ataribox console will run Linux

Cost $250-$300, if it ever materializes

Now it just needs an E.T. game.

Atari announced in June that it was getting back into the hardware business, with plans for an upcoming “Ataribox” console. Of course, it didn’t release any actual details at the time—only a slick-looking render of a retro-styled box, complete with real wood paneling. Oh, plus a promise to crowdfund the upcoming console.

If alarm bells just started ringing in your head, visions of another Ouya-style disaster, well we can’t say those fears are unfounded. This week Atari further detailed the Ataribox to GamesBeat, and the plan seems even weirder than before.

According to Ataribox creator Feargal Mac, we’re looking at a device that will a) run Linux and b) cost in the neighborhood of $250 to $300. Featuring a custom AMD processor and launching alongside a catalog of classic Atari games, GamesBeat writes, “the idea is to create a box that makes people feel nostalgic about the past, but it’s also capable of running the independent games they want to play today, like Minecraft or Terraria.”

You know what? Best of luck to them. If Valve couldn’t make the Linux-centric living room PC a hot item, though, We’re not sure that Atari will be able to. And that’s all this is—a very cheap Steam Machine, cheaper even than Alienware’s quaint little model.

Is that enough? Probably not. The problem, as always, is the games. Linux gaming is worlds better than it was a few years ago, especially if Atari focuses on the indie scene. Still, we’re talking a pretty small subset of available titles. Atari’s trotted out the ol’ Valve line of “You can install Windows on it if you want,” and that’s not a great omen in my mind.

And even a $250 Ataribox is still plenty expensive considering this thing won’t run any big-budget games. You can buy an Xbox One S for $250 right now on Amazon, and a PlayStation 4 is only $50 more expensive. Sure, it’s a console, but it’ll at least play Wolfenstein II just as easily as it’ll play Terraria.

Atari’s also been quiet about how you’ll control the Ataribox. GamesBeat mentions a “user interface [Atari is] customizing for TVs,” so I assume a controller, but every photo of the Ataribox is just the console on its own. Hell, for all we know Atari will be buying Steam Controllers in bulk and packaging them with the system. Might as well. Those who want to get into the system level and tinker, though, will probably need a keyboard and mouse, which isn’t very living room-friendly.

One last red flag: It’s still being crowdfunded. Plans are for an Indiegogo campaign later this fall, with a release scheduled for Spring 2018. We’ll keep you updated.

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What Terms You Need to Know to Get Your Business GDPR-Ready

 

What Is EU GDPR? 

The EU GDPR is a law designed to protect and empower residents of the EU by guiding business usage of personal data. In essence, it is reshaping the way corporations handle personal data by controlling its collection, use, and storage. It will replace the regulations and frameworks of the existing 20-year-old directive (95/46/EC).

 

Who Is the GDPR Protecting and Empowering? 

The data subject: This is any individual that can be directly or indirectly identified or uniquely singled out in a group of individuals, from any stored data.

 

What Is the GDPR Protecting? 

Personal data: This is any information relating to an individual, whether in reference to their private, professional, or public life. It includes things like names, photos, email addresses, location data, online identifiers, a person’s bank details, posts on social networking websites, medical information, work performance details, subscriptions, purchases, tax numbers, education or competencies, locations, usernames and passwords, hobbies, habits, lifestyles, or a person’s computer’s IP address.

 

Who Is the GDPR Regulating? 

The data controller: This is the person who, alone or jointly with others, determines the purposes for, and means of, processing personal data. A data controller is not responsible for the act of processing (this falls to the data processor); they can be defined as the entity that determines motivation, condition, and means of processing.

Generally, the role of the controller is derived from the organization’s functional relation with the individual. That is, a business is the controller for the customer data it processes in relation to its sales, and an employer is the controller for the employee data they process in connection with the employment relationship.

 

Who Else Is the GDPR Regulating? 

Data processors: This is the person who processes personal data on behalf of the controller. Typical processors are IT service providers (including hosting providers) and payroll administrators. The processor is required to process the personal data in accordance with the controller’s instructions and take adequate measures to protect the personal data. The GDPR does not allow data processors to use the personal data for other purposes beyond providing the services requested by the controller.

 

What Does the GDPR Consider “Processing?” 

Processing refers to any operation or set of operations performed upon personal data, whether or not by automatic means—such as collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure, or destruction. Processing must be fair and lawful, although transparency is significantly strengthened. The processor may not use the personal data for their own purposes.

 

What Rights Do the Data Subjects Have? 

Under the GDPR, data subjects can request the following:

  • To be informed about the data processing
  • To consent to the processing of their personal data (opt in) or object to the processing of their personal data (opt out)
  • To obtain their personal data in a structured and commonly used format in order to transfer that data, in certain circumstances, to another controller (data portability)
  • To not be subject to fully automated data processing or profiling
  • To know what data is processed (right of access)
  • To correct where any data is incorrect
  • To have data erased under certain circumstances, for example, where the retention period has lapsed or where consent for the processing has been withdrawn (referred to commonly as the “right to be forgotten”) and to register a complaint with the supervisory authority

 

Other Key Elements to Consider in Preparing for GDPR

We’re not done yet. There are four more important elements to consider with GDPR as you become ready.

 

1) Data Breach Notification

For controllers, GDPR requires that breach notice must be provided, where feasible, within 72 hours of becoming aware of a breach; processors need to provide notice to controllers without undue delay. Any data breaches must be documented.

2) Data Minimization

This requires the level and type of data being processed to be limited to the minimum amount of data necessary. This requires you to ensure that the purpose in which the data is agreed and the purpose in which the data was collected are materially similar. The processors should ensure that individuals’ privacy is considered at the outset of each new processing, product, service, or application, and only minimum amounts of data are processed for the specific purposes collected and processed.

3) Data Pseudonymization

The GDPR defines pseudonymization as “the processing of personal data in such a way that the data can no longer be attributed to a specific data subject without the use of additional information.” To pseudonymize data, the “additional information” must be “kept separately and subject to technical and organizational measures to ensure non-attribution to an identified or identifiable person.” In other words, it is a strategy designed to enhance protection and privacy for applicable identifying data.

Although similar, anonymization and pseudonymization are two distinct techniques that permit data controllers and processors to use de-identified data. The difference between the two techniques rests on whether the data can be re-identified.

4) Fair Processing of Personal Data

This requires the processing of personal data to be fair and lawful. Generally, only the level and type of data collected should be limited to the minimum amount of data necessary (see data minimization above). There are a number of methods in which the data may be processed, including: express consent (which may be withdrawn at any time), legitimate interest basis (the subject of which legitimacy may be challenged by the data subject), honoring obligations under the agreement with the data subject, or any other legal basis that may apply.

 

What We Can Do to Help

We know this information can be overwhelming, but taking the proper steps now will save you headaches later. SolarWinds provides products that can help you with getting ready. Our Risk Intelligence software is one of them, providing you with hard data on:

  • A business’ quantified financial risk
  • Personally identifiable information (PII)
  • Protected health information
  • Payment information located in storage
  • Access permissions for sensitive data

Search your ‘data at rest’ for risk areas and start the data mapping you need to get ready for GDPR.

Microsoft Stream: The future of secure business video

Microsoft is previewing Stream, a new service for publishing and managing business videos. One day it will be the default video publishing system for Office 365.

MicrosoftStream

 

On July 18, 2016, Microsoft announced that a preview version of a new service called Microsoft Stream was available. Like most of you, I passed over the news with an indifferent “whatever” attitude. But later I realized that the news was actually more important than I had first thought.

Microsoft Stream fulfills a niche by providing a secure place to share videos created within, and for, businesses. By using a cloud-based service like this, businesses can reap the benefits of video communication without the threat of anonymous forum trolls trashing the brand or harassing employees.

Upload and forget it

While it is still a preview version, Microsoft Stream seems mostly ready for prime time. All you have to do is set up an account with a valid business email—One can use a personal domain email—and then log in. To test how easy Stream is to work with, you can make a 10-second video with a smartphone. Upload your video to Google Drive and then drag and drop it on the Stream portal website.

The web service processes the video while you give it a title and a brief description. Stream then asks if you are ready to publish and when you say yes, it publishes the video after a few seconds of grinding. It takes all of two minutes from start to finish and requires nothing more technical than knowing how to drag and drop a file.

Gone are the days of worrying about file format, aspect ratio, preferred playback applications, and all the other minutia we had to go through in years past to get a video published. You just take the video and then publish the video.

Video management

The key features of Microsoft Stream have to do with managing videos after they are published. Videos can be classified and placed into specific channels. Those channels can have their access restricted to certain individuals or certain groups, like a specific department, for instance. Access is controlled via the Azure Active Directory system.

According to the blog post, Microsoft plans to integrate Stream into the existing Office 365 Video system. Once the integration is complete, Microsoft Stream will be the default system for publishing video in an Office 365 environment.

There are plans in the works to add intelligent search to Stream by taking advantage of tools like audio transcription and face recognition. Developers are also working on ways to integrate Stream with other tools, like PowerApps, Microsoft Flow, and SharePoint.

Bottom line

We are aware of Microsoft Bookings and how that application attempts to cut out other third-party developers by integrating appointment scheduling for small businesses with the standard Office 365 subscription. By offering Stream, a secure video publishing and management service, Microsoft is attempting to execute the same strategy for video publishing.

Microsoft Stream gives businesses a secure system for publishing videos. Through Stream, businesses control access and manage who can see what and when they can see it. And because it is all handled internally, problems with anonymous forum trolls are likely to be reduced.

It seems that Microsoft’s grand strategy is to become the only software company a business needs—ever. The glaring application that Office 365 is missing now is a double-entry accounting system that includes payroll, accounts receivable, accounts payable, and the general ledger. Should we be looking for an announcement regarding those applications soon, Microsoft?

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3 new iOS 9.3 features business users will love

iOS 9.3 offers several features that might appeal to business-oriented Apple users.

Apple introduced a new version of iOS on Monday. The update includes several new features, including updates to CarPlay and HealthKit, as well as a feature to make it easier for iPads to be used in schools for educational purposes. There are several other new features which are particularly appealing to the business-oriented user.

Here are 3 new features business users should check out.

ios93SJTechies

Night Shift

The proliferation of devices like tablets and smartphones means that some sort of screen is never far away. For many, looking at a screen is the first and last thing they do in the morning and evening.

The problem with that is screens emit blue light, which reduces the amount of melatonin produced in the body. Melatonin is a chemical that helps people fall asleep. The light emitted from smartphones can also cause eye strain, which carries symptoms like headaches and blurred vision.

With this latest version of iOS 9, Apple introduced Night Shift, a feature that automatically adjusts the colors of your display at night. You can schedule times for it to go into effect, manually turn it on and off, and adjust colors on a scale of less warm to more warm.

You can access Night Shift through Settings | Display & Brightness, or through the menu that swipes up from the bottom of the device’s screen.

ios9SJTechies

Password-protected Notes

Notes is iOS’ app for taking, well, notes. iOS 9.3 updates it by allowing users a layer of security. Now, users can lock their notes using either a password or the Touch ID, which makes the app that much more useful.

In order to lock a note, tap the button in the top right corner (the one you might use if you were going to email the note) and then tap Lock Note. When prompted, enter a password, confirm it, and decide if you want to enable the Touch ID. A lock button will appear at the top of the note and in the future if you want to open it, enter the password or use the Touch ID.

ios92SJTechies

More personalized News

The News app now offers more personalization for users, and on a range of topics and publications. So for example, you can select a topic like mobile apps or internet privacy. You can access news by opening the News app, or by swiping right from your main screen.

Have questions?

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Surface Pro 4 and Surface Book race ahead of iPad Pro and Pixel C at the high end

Microsoft gave its high-end Surface a leap forward on Tuesday with the unveiling of the Surface Pro 4 and the surprise launch of the Surface Book, the company’s first laptop.

surface-4-surface-book

Microsoft’s love affair with hardware just got more intense. If there were any doubts about the software juggernaut staying in the devices game, they were erased on Tuesday with one of the biggest and broadest hardware announcements in the company’s history.

Microsoft showed off a fleet of new and freshly updated Windows 10-powered devices in New York. The stars of the show were the Surface Pro 4 and the new Surface Book laptop, which were a potent answers to Apple’s recently unveiled iPad Pro and Google’s newly announed Pixel C.

According to Microsoft Devices lead engineer Panos Panay there are nearly 110 million devices running Windows 10. Most of the products Microsoft unveiled at Tuesday’s press event were intended to show how important mobile hardware and software integration with Windows 10 is to the company.

The event’s biggest surprise, the Surface Book, and the new Surface Pro 4 are powerful machines, and both aim to connect with both enterprise users and creative professionals. They succeed big time in the specs department. In terms of usability and adoption, we’ll know more after both are released on October 26.

The Surface Book is Microsoft’s first laptop, and it’s a fiery, ambitious device. The specs are decked, particularly given that the price is comparable to a Macbook Pro. The Surface Book starts at $1499, and comes with a full Intel Core i5 or i7 processor, 1TB of storage, 16GB RAM, and a GPU designed for gaming and multimedia editing by the Xbox team. Additionally, the 13.5-inch screen (3000 x 2000 resolution) can detach to become a stand-alone tablet.

The Surface Pro 4 tablet runs Windows 10 and, like its predecessors, can serve as a full-fledged laptop replacement. The Surface Pro 4 is, as expected, somewhat thinner and 30 percent faster than the previous model. It has 16GB of RAM, and comes with up to a terabyte of storage, and a 12.3-inch screen (2736 x 1824 resolution). Microsoft cloud and productivity apps Cortana, Windows Hello, Microsoft Office, and OneDrive are deeply integrated. The Surface Pro 4 starts at $899.

When the Surface debuted in 2012 running Windows 8, the tablet seemed like an awkward, out-of-place device. Today, the Surface Pro has been owning and innovating in the high-end tablet space. It’s become a favorite of design professionals, IT administrators, and others who want a productivity tablet.

Arguably, the success of the Surface Pro helped pull Apple and Google into the high-end professional tablet market. Google’s comparable new Pixel C is similarly powerful, features a keyboard cover, and is deeply tied to the Google cloud ecosystem. Yet, Google’s device does not feel as durable as the Surface Pro 4, and Office is still often an essential tool for business users looking for a full laptop replacement.

Apple’s iPad Pro is a powerful professional and creative tool. Apple’s high-end tablet is larger and slightly more expensive than the Surface Pro 4. Microsoft is banking that the integration of Windows 10 and universal apps will help the Surface stand on par with the iPad Pro.

Microsoft’s attention to detail with peripheral devices like the Type Pro cover and the Surface Pen stylus may lend them a slight edge in the professional tablet market. The new Surface Pro Type Cover, notable for its “precision glass trackpad” is a significant refinement over the previous generation. The cover still costs 130 dollars, but is lighter, more responsive, and features more space between the keys than the previous version.

Microsoft has worked hard to make the stylus seem useful and cool. The new Surface Pen is intended to feel like writing on paper. The stylus features a tip with 1,024 points of pressure sensitivity, an eraser (yes, an eraser!), year-long battery life, and comes in five colors. When not in use the pen is held snugly to the top of the tablet by magnets. Microsoft took great care to display the tablet tilted in portrait mode like a clipboard, with a pen resting on top. The company emphasized the tablet itself “just fades into the background” when used by office workers, doctors, architects, and musicians.

surface-book-two

As with the Surface Pro 4 and Surface Book, the new Lumia 950 and 950 XL phones are powered by Windows 10, with special consideration to mobile productivity. The devices measure at 5.2 and 5.7 inches respectively, and feature an upgraded camera with a dedicated shutter release button.

The most unique and innovative announcement from Microsoft may have been the Display Doc. Intended to maximize workplace flexibility, and uncouple the enterprise user from the constraints of a laptop, the Microsoft Display Doc was initially announced at last spring’s Build conference as the Continuum docking station. The Display Doc is a small, square device that connects to any compatible Windows 10 mobile device like the Lumia 950 using three USB Type-3 ports, a DisplayPort and HDMI. When connected to a monitor using Display Doc, the phone will present a traditional Windows home screen, complete with the familiar Start button and icon tray. Though not as robust as a true desktop PC, the experience resembles desktop Windows and is able to manage productivity tasks like mail and messaging, document creation and sharing, and web browsing.

Windows 10 is at the core of the new Microsoft device environment. The company also announced updates to the Windows 10 universal app ecosystem [LINK], and a launch partnership with Facebook to expand the core Facebook, Messenger, and Instagram applications.

CEO Satya Nadella closed the event by stressing the importance of Windows 10 as a unified platform. Every device Microsoft released on Tuesday is a step towards fulfilling that vision. As impressive as the devices were, the biggest thing standing in their way perhaps is the stability of Windows 10

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Patience will be the key to a successful Windows 10 upgrade

let the dust settle before you attempt the free Windows 10 upgrade.

Windows 10

With the official Windows 10 launch and Microsoft’s promise that the upgrade for Windows 7/8.1 systems will be free for the first year after launch, you’ll have until July 29, 2016, to make your move. Just because it’s free doesn’t mean you have to rush to get your copy—unless, of course, it’s a status thing.

For the ordinary Windows user, there really isn’t any immediate need to be one of the first people to download Windows 10. In fact, you’ll probably have a better upgrade experience if you hold off for a bit. Wait for the hype to die down, wait for the load on the Windows Update servers to wane, and more importantly, wait for the first wave of updates to make their way out to the masses of Windows users who had to be the first.

Besides, unless you’re a Windows Insider program participant, chances are that you won’t be able to get Windows 10 right away anyhow.

In his July 2nd blog post, “Windows 10: Preparing to Upgrade One Billion Devices,” Terry Myerson stated:

“We want to make sure all of you have a great upgrade experience, so we’ll roll-out Windows 10 in phases to help manage the demand.”

He then goes on to say:

“Starting on July 29, we will start rolling out Windows 10 to our Windows Insiders. From there, we will start notifying reserved systems in waves, slowly scaling up after July 29th. Each day of the roll-out, we will listen, learn and update the experience for all Windows 10 users.”

That last sentence hints at the fact that the Microsoft is anticipating the possibility that there may be some glitches in the first wave of the roll out.

To be sure, I’m not suggesting that you hold out for months before you upgrade—rather, I’m saying that you may want to give it a couple of weeks just to see how others are faring with Windows 10. With Microsoft’s Windows as a service model, the ongoing testing via the extension of the Windows Insider program, and the rapid update system developed during the Windows Insider preview program, the hope is that any issues that crop up in the first weeks after initial availability will be quickly resolved.

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Google and AT&T: Fighting Fiber with Fiber

Google fiber is coming to your town. But not without a fight. After Louisville, Kentucky approved legislation that would allow Google Fiber to piggyback on pre-existing telecommunication infrastructure, AT&T sued the city.

 

“The ordinance in question, known as “One Touch Make Ready,” essentially allows Google (or any other ISP) to install its equipment on existing utility poles, including those owned and maintained by AT&T. Despite strong opposition from AT&T and Time Warner Cable, the ordinance passed with a 23-0 vote.”

AT&T claimed a need to defend past infrastructure investment, and that the ordinance violates current telecommunication rules. The city of Louisville countered claiming, “gigabit fiber is too important to our city’s future.” Google pledged to support the city.

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The BlackBerry platform’s slow fade to black

blackberry-logo-SJTechiesBlackBerry’s operating system was recently dealt blow by Facebook. Find out how this could be the final nail in the BB10 coffin.

The only reason this headline should surprise anyone is the fact that BlackBerry OS is actually still alive. End of story, right? Truth be told, most assumed BlackBerry’s operating system dead when the company decided to release a device running the Android platform. It seemed to be the only logical step forward for BlackBerry Limited. And yet, BB continues on.

Only now, they continue on without Whatsapp and Facebook support.

When pressed for the reason why they are pulling support, Facebook made their case quite simple, stating that 99.5 % of all smartphone sales are of the Android, iOS, and Windows Mobile platforms.

Makes sense.

What doesn’t make sense is the fact that the BlackBerry OS is still alive and kicking. Yes, I understand BlackBerry was the platform for business users for a very long time, but that time has come and gone and the only relevant platforms are obvious. In fact, even Windows Mobile is barely hanging on to any semblance of relevancy.

What can you expect

If you happen to be a BlackBerry user, you already knew that Whatsapp pulled the plug. Now you can count on the Facebook app functioning (sans updates) until the end of the year. Once 2016 passes, the app will cease to be available in any form.

My guess is, once the Facebook app no longer functions on the platform, the Grim Reaper will swoop into the offices of the BB10 developers and have a field day. Facebook holds a powerful sway over the ebb and flow of the consumer. No Facebook, no platform.

And you may be saying to yourself, “BB10 is a business-centric platform, there’s no need for a Facebook app”. That assumption is false for at least two reasons. First, businesses actually use Facebook as a form of marketing. Second, you’re assuming that business users do not spend any amount of time on Facebook. According to comScore, the average American citizen spends 40 minutes a day on the social network platform. Relatively speaking, that’s a significant amount of time (considering users tend to work on Facebook in a sort of “hit and run” style). And if you factor in the peak Facebook hours of 1 p.m. – 3 p.m., it’s clear that business users do spend time on Facebook.

BlackBerry’s reaction

Of this separation, BlackBerry said:

“We are extremely disappointed in their decision as we know so many users love these apps. We fought back to work with WhatsApp and Facebook to change their minds, but at this time, their decision stands,”

BlackBerry even started a Twitter campaign to change Facebook’s mind, with the hashtag #ILoveBB10Apps. I did a quick Twitter search for that hashtag and found the hashtag (somewhat) backfired on BlackBerry. Tweets ranging from angry users (one user asking how his BlackBerry device could be showing 0% battery, yet still be functioning), to the usual flood of memes and spam. Some users did proclaim they’d be sticking with BlackBerry by way of the PRIV (which, if we’re being honest, at that point you are as much in support of Android as you are BlackBerry). Of course, there were the BlackBerry faithful, extolling the values of BlackBerry 10 multitasking, security, and such to convince Facebook to not pull the plug.

The truth is in the numbers

You really shouldn’t need anything more than that telling number 99.5. That is beyond significant. We’ve watched new (and promising) platforms come and go, thanks to the might that is Android and iOS. Because BlackBerry has been around for a while, doesn’t give them a special hall pass to avoid the apple flavored robotic death hammer.

If BlackBerry wants to continue on, their only hope clearly lies in Android. The BlackBerry faithful will gladly continue on, with their physical keyboards and Android platform. Either that, or they can say goodbye to BlackBerry altogether, because Facebook pulling support could well be the killing blow to the little platform.

Have questions?

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Microsoft Surface Studio: The smart person’s guide

Everything you need to know about the Surface Studio, Microsoft’s new all-in-one PC designed to tempt professional artists and designers over to Windows.

microsoft-surface-studio

The Surface Studio is an all-in-one PC with premium specs, designed to wow professional artists, designers, architects and other creatives.

While the $2,999 price tag will deter most consumers, Microsoft seems to be targeting the Studio at design professionals, who would otherwise be using Apple Macs alongside specialist devices like Wacom’s Cintiq drawing tablet.

The Studio is a machine with a lot to recommend it, but one that could still be a leap too far for creatives already heavily invested in alternative tech.

Executive summary

  • What it is: The Surface Studio is a high-end, all-in-one PC aimed at being a drafting table and canvas for creatives.
  • Why it matters: The machine marks Microsoft’s first venture into designing desktop PCs and may put pressure on Apple and other manufacturers to crank up specs on competing machines.
  • Who it is for: Artists, designers, architects — creative professionals who want a machine that shows off their work at its best.
  • Why you should get it: For its super sleek, razor-sharp display that lets users draw straight onto the screen.
  • Why you shouldn’t get it: The price is too high or you’re a professional already heavily invested in alternative software and hardware.
  • How to get it: Pre-order online, although stock is limited according to Microsoft

What it is

An all-in-one, Windows 10 PC designed to dazzle users with its superlative display.

The screen, a 28-inch touchscreen LCD monitor, is ‘the thinnest in the world’ according to Microsoft, and sits on a counterbalanced hinge that makes it easy to push down onto the desk, and start drawing on with a digital pen.

The monitor’s 4K+ resolution and ability to display more than one billion colors, as well as to show drawings and documents at 1:1 scale with their paper equivalents, is designed to give professionals the ability to see how their creations would look in the real world.

Sketching on the screen with the Surface Pen is made easier when the Studio is used with the newly released Surface Dial, a brushed silver knob that can be rotated to select a new color when drawing on the screen or to turn the image.

Why it matters

From the point of view of artists and designers, the Studio offers a high-end computer built around their creative needs, which does away with having to use a separate drawing tablet and computer.

Even if creatives ignore the Surface Studio, its release is good news, likely to prompt incumbents like Apple and Wacom to spec up and cut the prices of new machines — in particular for the iMac, which the Studio has been compared to many times, despite the iMac lacking a touchscreen.

By following up the immaculately designed Surface Book laptop with a striking machine like the Surface Studio, Microsoft also appears to be trying to establish itself as a competitor to Apple on the design front.

Who it is for

Broadly, the Studio seems to be aimed at anyone who draws or designs for a living.

In launch videos, the Studio was seen being used by artists, architects and product designers.

The multi-purpose nature of the Studio, a machine that combines a Windows desktop PC with the functionality of a separate digital drawing tablet, such as the Cintiq 27 QHD Touch, will likely make the $2,999 price tag easier to swallow among those in the creative industries.

Why you should get it

If you draw or design for a living there are plenty of reasons why you might want the Studio. For example, there’s the quality of the display and the ease with which the Surface Pen draws on the screen. Microsoft describes this experience as virtually as fluid as drawing on paper. Then there’s the Studio’s significant graphical processing power, the ability to view documents and drawings actual size on screen and the ease with which you can switch push down the monitor and begin drawing.

Why you shouldn’t get it

Despite the Studio’s looks, its high price makes it hard to recommend as a consumer purchase, particularly when an iMac with a higher resolution, and only very slightly smaller screen, will cost less money.

Even professional creators are unlikely to abandon their current expensive setup for a Studio, as Mikako Kitagawa, principal research analyst with Gartner, pointed out.

“An all-in-one device is not the most cost-effective device, as the users pay for both the computing unit and monitor at the same time,” she said.

“Creative professionals have already invested heavily in hardware and software. For instance, many professional illustrators use a high-end drawing tablet and high-resolution monitor at the same time.”

If those same professionals exclusively use macOS, as is the case in some creative outlets, then the high cost of switching to Windows will also be a deterrent, she said.

There is also Microsoft’s odd decision not to include the $99 Surface Dial with the Studio, despite the peripheral featuring so heavily in demos of the machine, and being particularly useful for tasks like changing colors while drawing with the Surface Pen.

How to get it

The Surface Studio is available to pre-order from Microsoft, with prices starting at $2,999 and shipping starting from 12 December. Microsoft has warned the machine will be available in limited quantities.

Tech specs:

$2,999: 1TB drive; Intel Core i5 CPU; 8GB RAM; 2GB GPU

$3,499: 1TB drive; Intel Core i7 CPU; 16GB RAM; 2GB GPU

$4,199: 2TB drive; Intel Core i7 CPU; 32GB RAM; 4GB GPU

Display: 28″ PixelSense Display; 4500 x 3000 resolution; 192 DPI; Color settings: Adobe sRGB, DCI-P3 and Vivid Color Profiles; Touch: 10-point multi-touch; Aspect ratio: 3:2 TB drive; Intel Core i5 CPU; 8GB RAM; 2GB GPU

Processor: Quad-core 6th Gen Intel Core i5 or i7

Graphics: NVIDIA GeForce GTX 965M 2GB GPU GDDR5 memory or NVIDIA GeForce GTX 980M 4GB GPU GDDR5 memory

Storage: 1TB or 2TB ‘rapid hybrid drive’

Memory: 8GB, 16GB, or 32GB RAM

Wireless: 802.11ac Wi-Fi; Bluetooth 4.0; Xbox Wireless built-in3

Dimensions: Display: 25.09 x 17.27 x 0.44 in (637.35 x 438.90 x 11.4 mm); Base: 9.84 x 8.66 x 1.26 in (250.00 x 220.00 x 32.20 mm)

Weight: 21.07 lbs max (9.56 kg)

Connections: 4 USB 3.0; Full-size SD card reader (SDXC compatible); Mini Displayport; 3.5mm headset jack; Compatible with Surface Dial onscreen interaction

Cameras: 5.0MP front-facing camera with 1080p HD video

Audio: Dual microphones; Stereo 2.1 speakers with Dolby Audio Premium

Buttons: Volume and power

Surface Pen

Surface Keyboard

Surface Mouse

Power cord with grip-release cable

Security: TPM chip for enterprise security; Enterprise-grade protection with Windows Hello face sign-in

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