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10 Windows 7 tips to get the most out of your machine

If you’re one of the many business users who has not upgraded their computer to Windows 10, there are still resources to boost your experience. Here are 10 tips for getting the most out of the OS.

Windows 10 faced a controversial roll-out, with privacy concerns, bugs, and other issues plaguing many users. And as of August 2016, just 1% of business machines had upgraded to Windows 10, according to a study from Softchoice. Instead, 91% of the machines were operating with Windows 7—an 18% increase over the same period of time in 2015.

“It seems businesses don’t see an urgent need to move operating systems, so long as their cloud-based applications are still running fine on Windows 7,” Softchoice’s Microsoft director Craig McQueen wrote in a press release at the time. “In addition to the security benefits, I think once organizations grasp the user benefits—such as touch and Cortana—we will start to see a boost in adoption.”

While experts predict Windows 10 deployments will pick up this year, it’s important for those still using Windows 7 for business to get the most out of their machines. Here are 10 articles with Windows 7 tips that will help enterprise users operate the machines more effectively.

1. 10 ways to speed up Windows 7

While Windows 7 generally performs well, over time, the system can slow down and require some care to get it back up to speed. The OS also contains certain features that users can take advantage of to improve overall performance. Here, we outline 10 steps business users can take to enhance the performance of your Windows 7 system.

2. Use multiple monitors with Windows 7’s Remote Desktop Connection

Windows 7 allows users to connect to a remote computer and utilize the local system’s multiple monitors. Here is a step by step advice on how to configure and operate multiple monitors using Windows 7’s Remote Desktop Connection, as well as how to connect to and from Windows versions that do not support this feature.

3. Quick Tips: Flush the ARP cache in Windows 7

The Address Resolution Protocol (ARP) cache is an important part of IP networking on any OS, as it links Ethernet addressing to hardware addressing. Newly mapped addresses are saved in an ARP cache, which is usually fine, but can sometimes cause issues with internet connections and web page loading times. Here, are the necessary steps to clear the ARP cache, and how to manage it going forward.

4. 10+ Windows 7 services you may not need

While every version of Windows includes a core set of system services, business users can disable some that are not necessary in order to improve performance and security. In this article, we highlight 13 services that users can disable if they so choose on Windows 7 systems that will likely not have any impact on business operations, including IP Helper, offline files, and Network Access Protection.

5. 10 Windows 7 commands every administrator should know

IT staff who troubleshoot Windows 7 problems often have to dive into the command line. Here, are 10 fundamental Windows 7 commands that are useful for IT administrators, including System File Checker, File Signature Verification, and Driverquery.

6. Modifying the Windows 7 boot loader with the Boot Configuration Data Editor tool

In Windows Vista and later versions of Windows, the bootloader was moved from boot.ini to a utility called BCDEdit. This article walks users through how to modify the boot config data using this tool.

7. Change and customize Windows 7’s Logon screen wallpaper

Changing and customizing the Windows 7 Logon screen wallpaper is easy once you know the steps, as Microsoft built the ability to change the wallpaper right into the OS, as opposed to needing any third-party software. Here, we offer a tutorial on doing so.

8. Change the Processor Affinity setting in Windows 7 to gain a performance edge

Most applications have been designed for multi-core processors, and work with an OS to distribute their operations evenly across cores to enhance performance. However, you can sometimes achieve better overall performance from certain applications by configuring them to run on different processor cores, which Windows 7 allows via the Processor Affinity setting. In this article, we explain two ways to change the Processor Affinity setting in Windows 7.

9. Use Windows 7 Event Viewer to track down issues that cause slower boot times

Experiencing a slow Windows 7 boot time? You can use Windows 7’s Event View to investigate the source of the problem. The Event Viewer includes a category of event logs called Applications and Services Logs, which track key elements of the OS. Here, we explain how it is possible to find out how long it took to boot up your system every time, since the day Windows 7 was first installed, along with instances where boot time slowed down, all through these logs.

10. Tag your files for easier searches in Windows 7

This article, walks users through how to tag files to make them searchable via the Search filters built into Windows Explorer’s Search box in Windows 7. It’s possible to do this easily from many applications while saving a file. The ability to more easily find files is a boon for business users who want to enhance their productivity.

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10 Windows 7 commands every administrator should know

The command line is often the best place to resolve Windows 7 desktop problems. These basic commands will help speed your troubleshooting tasks.

PC troubleshooting is becoming less common in larger organizations, but consultants and techs in smaller shops still have to get their hands dirty identifying and fixing desktop problems. Oftentimes, troubleshooting Windows 7 means delving into the command line. Here are 10 fundamental Windows 7 commands you might find helpful.

1: System File Checker

Malicious software will often attempt to replace core system files with modified versions in an effort to take control of the system. The System File Checker can be used to verify the integrity of the Windows system files. If any of the files are found to be missing or corrupt, they will be replaced. You can run the System File Checker by using this command:

sfc /scannow

2: File Signature Verification

One way to verify the integrity of a system is to make sure that all the system files are digitally signed. You can accomplish this with the File Signature Verification tool. This tool is launched from the command line but uses a GUI interface. It will tell you which system files are signed and which aren’t. As a rule, all the system files should be digitally signed, although some hardware vendors don’t sign driver files. The command used to launch the File Signature Verification tool is:

sigverif

3: Driverquery

Incorrect device drivers can lead to any number of system problems. If you want to see which drivers are installed on a Windows 7 system, you can do so by running the driverquery tool. This simple command-line tool provides information about each driver that is being used. The command is:

driverquery

If you need a bit more information, you can append the -v switch. Another option is to append the -si switch, which causes the tool to display signature information for the drivers. Here’s how they look:

driverquery -v

driverquery -si

4: Nslookup

The nslookup tool can help you to verify that DNS name resolution is working correctly. When you run nslookup against a host name, the tool will show you how the name was resolved, as well as which DNS server was used during the lookup. This tool can be extremely helpful when troubleshooting problems related to legacy DNS records that still exist but that are no longer correct.

To use this tool, just enter the nslookup command, followed by the name of the host you want to resolve. For example:

nslookup dc1.contoso.com

5: Ping

Ping is probably the simplest of all diagnostic commands. It’s used to verify basic TCP/IP connectivity to a network host. To use it, simply enter the command, followed by the name or IP address of the host you want to test. For example:

ping 192.168.1.1

Keep in mind that this command will work only if Internet Control Message Protocol (ICMP) traffic is allowed to pass between the two machines. If at any point a firewall is blocking ICMP traffic, the ping will fail.

6: Pathping

Ping does a good job of telling you whether two machines can communicate with one another over TCP/IP, but if a ping does fail, you won’t receive any information regarding the nature of the failure. This is where the pathping utility comes in.

Pathping is designed for environments in which one or more routers exist between hosts. It sends a series of packets to each router that’s in the path to the destination host in an effort to determine whether the router is performing slowly or dropping packets. At its simplest, the syntax for pathping is identical to that of the ping command (although there are some optional switches you can use). The command looks like this:

pathping 192.168.1.1

7: Ipconfig

The ipconfig command is used to view or modify a computer’s IP addresses. For example, if you wanted to view a Windows 7 system’s full IP configuration, you could use the following command:

ipconfig /all

Assuming that the system has acquired its IP address from a DHCP server, you can use the ipconfig command to release and then renew the IP address. Doing so involves using the following commands:

ipconfig /release

ipconfig /renew

Another handy thing you can do with ipconfig is flush the DNS resolver cache. This can be helpful when a system is resolving DNS addresses incorrectly. You can flush the DNS cache by using this command:

ipconfig /flushdns

8: Repair-bde

If a drive that is encrypted with BitLocker has problems, you can sometimes recover the data using a utility called repair-bde. To use this command, you will need a destination drive to which the recovered data can be written, as well as your BitLocker recovery key or recovery password. The basic syntax for this command is:

repair-bde <source> <destination> -rk | rp <source>

You must specify the source drive, the destination drive, and either the rk (recovery key) or the rp (recovery password) switch, along with the path to the recovery key or the recovery password. Here are two examples of how to use this utility:

repair-bde c: d: -rk e:\recovery.bek

repair-bde c: d: -rp 111111-111111-111111-111111-111111-111111

9: Tasklist

The tasklist command is designed to provide information about the tasks that are running on a Windows 7 system. At its most basic, you can enter the following command:

tasklist

The tasklist command has numerous optional switches, but there are a couple I want to mention. One is the -m switch, which causes tasklist to display all the DLL modules associated with a task. The other is the -svc switch, which lists the services that support each task. Here’s how they look:

tasklist -m

tasklist -svc

10: Taskkill

The taskkill command terminates a task, either by name (which is referred to as the image name) or by process ID. The syntax for this command is simple. You must follow the taskkill command with -pid (process ID) or -im (image name) and the name or process ID of the task that you want to terminate. Here are two examples of how this command works:

taskkill -pid 4104

taskkill -im iexplore.exe

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10+ Windows 7 services you may not need

If you evaluate your organization’s need for certain Windows 7 services, you may find that a number of them can be safely disabled.

Every version of Windows has shipped with a core set of system services that must run so that the system can perform basic operations. However, your organization may not necessarily need to have all the services running, and disabling unnecessary services can enhance performance and security. We’ve put together a list of 13 services you can disable on your Windows 7 systems that will probably not negatively affect your business operations at all.

Before you take drastic action, such as disabling a service on every PC in your organization, make sure that the service you’re disabling is not actually in use. This article makes a couple of broad assumptions: that your company doesn’t need to share Windows Media files and doesn’t use Windows 7’s HomeGroup features.

This is not a definitive list of services that can be disabled; these are just some obvious ones. Read carefully and make sure you test changes before deploying them across your organization.

1: IP Helper

Windows description: Provides tunnel connectivity using IPv6 transition technologies (6to4, ISATAP, Port Proxy, and Teredo) and IP-HTTPS. If this service is stopped, the computer will not have the enhanced connectivity benefits that these technologies offer. Why this can be disabled:Many organizations haven’t even started testing IPv6, much less fully deployed it. As indicated in the service description, the IP Helper service is leveraged in IPv4-to-IPv6 transitions.

2: Offline Files

Windows description: The Offline Files service performs maintenance activities on the Offline Files cache, responds to user logon and logoff events, implements the internals of the public API, and dispatches interesting events to those interested in Offline Files activities and changes in cache state. Why this can be disabled: If your organization doesn’t use the Offline Files feature found in both Windows client and server products, this service can be safely disabled. Obviously, if you are synchronizing files across the network, you shouldn’t disable this service.

3: Network Access Protection Agent

Windows description: The Network Access Protection (NAP) agent service collects and manages health information for client computers on a network. Information collected by the NAP agent is used to make sure that the client computer has the required software and settings. If a client computer is not compliant with health policy, it can be provided with restricted network access until its configuration is updated. Depending on the configuration of health policy, client computers might be automatically updated so that users quickly regain full network access without having to manually update their computer. Why this can be disabled: If you’re not doing network-based remediation or if you’re doing remediation with a third-party tool that doesn’t leverage the NAP client, this service can be disabled.

4: Parental Controls

Windows description: This service is a stub for Windows Parental Control functionality that existed in Vista. It is provided for backward compatibility only. Why this can be disabled:Corporate networks rarely used Vista’s Parental Control functionality. Further, this is a legacy service from Windows Vista.

5: Smart Card

Windows description: Manages access to smart cards read by this computer. If this service is stopped, this computer will be unable to read smart cards. If this service is disabled, any services that explicitly depend on it will fail to start. Why this can be disabled: If your organization does not use smart cards for authentication purposes, you can safely disable this service.

6: Smart Card Removal Policy

Windows description: Allows the system to be configured to lock the user desktop upon smart card removal. Why this can be disabled: If your organization does not use smart cards for authentication purposes, you can safely disable this service.

7: Windows Media Center Receiver Service

Windows description: Windows Media Center Service for TV and FM broadcast reception. Why this can be disabled: In most corporate environments, TV and FM broadcast reception on desktop computers is not considered a “business critical” item that needs support, and it’s often not allowed anyway. You can disable this service to save some resources.

8: Windows Media Center Scheduler Service

Windows description: Starts and stops recording of TV programs within Windows Media Center.Why this can be disabled: Likewise, there’s no need to record TV programs in a corporate environment.

9: Windows Media Player Network Sharing Service

Windows description: Shares Windows Media Player libraries to other networked players and media devices using Universal Plug and Play. Why this can be disabled: On a corporate network, Windows Media Player doesn’t have nearly the place it might have on a home network. Disabling this service will have no impact on business activities.

10: Fax

Windows description: Enables you to send and receive faxes, utilizing fax resources available on this computer or on the network. Why this can be disabled: If your organization is not using a network-based faxing service, disabling this service will have no business impact.

11: HomeGroup Listener

Windows description: Makes local computer changes associated with configuration and maintenance of the homegroup-joined computer. If this service is stopped or disabled, your computer will not work properly in a homegroup and your homegroup might not work properly. It is recommended that you keep this service running. Why this can be disabled: It’s highly unlikely that a business organization — except a very small one — is using HomeGroups as a way to share resources on a network. It’s almost always safe to disable this service in a business setting.

12: HomeGroup Provider

Windows description: Performs networking tasks associated with configuration and maintenance of homegroups. If this service is stopped or disabled, your computer will be unable to detect other homegroups and your homegroup might not work properly. It is recommended that you keep this service running. Why this can be disabled: As noted above: Only very small organizations are likely to use HomeGroups to share resources on a network, so it’s almost always safe to disable this service in a business setting.

13: Tablet PC Input Service

Windows description: Enables Tablet PC pen and ink functionality. Why this can be disabled: The vast majority of PCs that are deployed to users do not have hardware that can leverage tablet-like capability. This service simply uses system resources with no possible benefit.

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10 ways to speed up Windows 7

You don’t have to live with a Windows 7 machine that’s becoming unbearably slow. Here are 10 basic steps that will optimize system performance.

With Windows 7, Microsoft did a really good job making the system perform well. However, over time, Windows 7 systems can slow down and need some care and feeding to regain their former glory. Further, some Windows 7 features can be leveraged to improve overall system performance. In this article, we will outline 10 steps you can take to boost the performance of your Windows 7 systems.

1: Disable unnecessary services

Not every system service that is running on a stock Windows 7 machine is necessary. A number of services can either be disabled or modified to run only when needed. Once you make these changes, the service no longer has to consume system resources and the system no longer has to spend time starting the service.

2: Reduce the number of startup items

Windows 7 systems eventually begin to suffer under the weight of software that is installed in the normal course of business. Many software titles install more than is necessary and include helper applications designed solely to make the software start up more quickly or facilitate other communication (e.g., iTunes helper). And new software installations might add a permanent presence to the system tray, even if it’s not absolutely necessary for the system to function (Steam games, for example).

You could go through your system tool by tool and remove the offending software, but you might want to keep the underlying tool around and just prevent the helper from loading. This and more can be accomplished through the use of MSconfig, a tool that has long been a part of Windows. MSconfig allows you to selectively disable startup items and take other steps toward improving overall system performance.

To use MSconfig, go to Start and in the search box, type MSconfig. From the Startup tab (Figure A), you can disable items. Just be careful about what you choose.

Figure A

Disable items to improve overall system performance.

3: Remove the bloatware installed by vendors

Microsoft’s OEMs sometimes actively work against the Redmond behemoth and sully the company’s name. Nowhere is this more evident than in the case of what has become known as “bloatware.” In the never-ending race to the bottom of the PC market, lower cost PCs have had their profit margins bolstered by OEMs through the inclusion of mostly junk software – short-term trials and the like — that does nothing but add a few dollars of profit while bringing performance to a crawl. Frankly, this is one of the reasons that I believe that Microsoft’s Surface announcement, in which Microsoft noted that it would make its own device, is brilliant. The company needs to start with a clean slate in some ways (no pun intended).

If your PC shipped with a bunch of stuff you’ll never use, get rid of that software. Generally, you can go to Start | Control Panel | Programs And Features (Figure B) and remove software you no longer plan to use. If the software adds items to the startup process, getting rid of it will make the PC start faster and, ultimately, perform better overall.

Figure B

Use Programs And Features to remove unwanted software.

4: Keep viruses and spyware off your system

If you’re running Windows, you need to be running an anti-malware program to keep viruses and spyware off your system. Nothing will ruin good performance like a boatload of spyware. Our personal favorite (and free!) tool for combating malware is Microsoft Security Essentials. In my experience, it’s been successful in catching bad stuff while not significantly degrading system performance itself.

5: Check your memory

How much RAM do you have? Is your system consuming all or most of your RAM? Does the system page out to disk? If so, you’re suffering a massive performance hit, which can be solved by adding more memory to your PC.

6: Go solid state

Solid state is all the rage these days, and with good reason. It’s fast! More and more laptops and even desktops are moving to the technology because of the performance benefits. Solid state disks use memory cells from which data can be read very quickly, as opposed to the relatively plodding nature of rotational storage. By moving to SSD, you can give your Windows 7 system renewed life — and give yourself a whole new user experience.

7: Ensure that power settings favor performance

This one is easy! When you’re plugged in, configure Windows 7’s power plans to favor performance over power savings. When you choose to use Windows 7′ high performance power plan, you might increase the computer’s performance in some (but not all) circumstances. It really depends on the kind of work you’re doing and how often you allow the computer to sit idle.

To change power plans, go to Start | Control Panel | Power Options and choose your power plan settings (Figure C).

Figure C

Go to Power Options to choose Windows 7 power plan settings.

8: Keep your system defragmented (unless you’ve followed item 6)

If you’re using a traditional spinning disk in your Windows 7 system, you can keep your system operating at peak efficiency by periodically defragmenting the hard drive. If, however, you’ve opted to go with SSD-based storage, don’t do this. First, you won’t get any performance benefit and second, you’ll significantly reduce the life of that expensive SSD.

Disk defragmentation is scheduled to take place once per week, but you can change this by going to Start | Accessories | System Tools | Disk Defragmenter (Figure D). In addition to changing the schedule, you can run an on-demand defrag from here. You can also run a defrag from the command line instead of from a GUI.

Figure D

You can schedule a defrag in the Disk Defragmenter dialog box.

9: Disable or tune search indexing

Windows 7’s search is good, but it can also affect system performance. If you really need to run a tool at full tilt, you can disable indexing altogether. Or you can tune the indexer to meet your specific needs, possibly reducing its overall impact on system performance.

10: Use ReadyBoost

Perhaps you don’t want to jump into the solid-state game right away but would like some of the benefit that can be had from flash-based storage. Using nothing more than a USB stick, you can do so through a Windows 7 feature known as ReadyBoost. (Note that if you’re already using an SSD as your system drive, ReadyBoost won’t be available, since there would be no performance gain.)

ReadyBoost allows the system to make use of one of these speedy storage devices as a cache, improving overall performance of the system. The flash storage device that you choose to use for ReadyBoost should meet the following specifications set by Microsoft:

Capacity of at least 256 MB, with at least 64 kilobytes (KB) of free space
At least a 2.5 MB/sec throughput for 4-KB random reads
At least a 1.75 MB/sec throughput for 1MB random writes

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Use Windows 7 Event Viewer to track down issues that cause slower boot times

Here’s how to use some of the new features in Windows 7’s Event Viewer to investigate a slow boot time.

Overview

Windows 7’s Event Viewer includes a new category of event logs called Applications and Services Logs, which includes a whole host of subcategories that track key elements of the operating system. The majority of these subcategories contain an event log type called Operational that is designed to track events that can be used for analyzing and diagnosing problems. (Other event log types that can be found in these subcategories are Admin, Analytic, and Debug; however, describing them is beyond the scope of this article.)

Now, within the operating system section is a subcategory titled Diagnostic-Performance with an Operational log that contains a set of a Task Category called Boot Performance Monitoring. The Event IDs in this category are 100 through 110. By investigating all the Event ID 100 events, you will be able to find out exactly how long it took to boot up your system every time since the day you installed Windows 7. By investigating all the Event ID 101 thru 110 events, you will be able to identify all instances where boot time slowed down.

Getting started

You can find and launch Event Viewer by opening the Control Panel, accessing the System and Security category, selecting the Administrative Tools item, and double-clicking the Event Viewer icon. However, you can also simply click the Start button, type Event in the Start Search box, and press Enter once Event Viewer appears and the top of the results display.

Creating a Custom View

Once you have Event Viewer up and running, you can, of course, drill down through the Applications and Services Logs and locate the Diagnostic-Performance Operational log and begin manually looking through the events recorded in the log. However, you can save yourself time and energy by taking advantage of the new Custom View feature, which is essentially a filter that you can create and save.

To do so, pull down the Action menu and select the Create Custom View command. When you see the Create Custom View dialog box, leave the Logged option set at the default value of Any Time and select all the Event level check boxes. Next, select the By Log option button, if it is not already selected, and click the dropdown arrow. Then, drill down through the tree following the path: Applications and Services Logs | Microsoft | Windows | Diagnostics-Performance. When you open the Diagnostics-Performance branch, select the Operational check box, as shown in Figure A.

Figure A

When you get to the Diagnostics-Performance branch, select the Operational check box.

To continue, type 100 in the Includes/Excludes Event IDs box, as shown in Figure B, and then click OK.

Figure B

Event ID 100 records how long it takes to boot up your system.

When you see the Save Filter to Custom View dialog box, enter a name, as shown in Figure C, and click OK.

Figure C

To save the filter as a Custom View, simply provide an appropriate name, such as Boot Time.

You’ll now repeat these steps and create another Custom View, and this time, you’ll type 101-110 in the Includes/Excludes Event IDs box and name it Boot Degradation.

Investigating Boot Time

To investigate your Windows 7 system’s boot time, select Boot Time in the Custom Views tree and then sort the Date and Time column in ascending order. When you do, you’ll see a complete history of every time you have booted your system since the day you installed Windows 7. In Figure D, you can see that we have hidden the Console Tree and the Action Pane to focus on the events.

Figure D

By sorting the Date and Time column in ascending order, you’ll see a complete history of every time you have booted your system since the day you installed Windows 7.

As you can see, the first recorded Boot Time on my sample system was 67479 milliseconds in October 2009. Dividing by 1,000 tells me that it took around 67 seconds to boot up. Of course, this was the first time, and a lot was going on right after installation. For example, drivers were being installed, startup programs were being initialized, and the SuperFetch cache was being built. By December 2009 the average boot time was around 37 seconds.

In any case, by using the Boot Time Custom View, you can scroll through every boot time recorded on your system. Of course, keep in mind that there will be normal occurrences that may lengthen the boot time, such as when updates, drivers, and software is installed.

Now, if you click the Details tab, you’ll see the entire boot process broken down in an incredible amount of detail, as shown in Figure E. (You can find more information about the boot process in the “Windows On/Off Transition Performance Analysis” white paper.) However, for the purposes of tracking the boot time, we can focus on just three of the values listed on the Details tab.

Figure E

The Details tab contains an incredible amount of detail on the boot time.

MainPathBootTime

MainPathBootTime represents the amount of time that elapses between the time the animated Windows logo first appears on the screen and the time that the desktop appears. Keep in mind that even though the system is usable at this point, Windows is still working in the background loading low-priority tasks.

BootPostBootTime

BootPostBootTime represents the amount of time that elapses between the time that the desktop appears and the time that you can actually begin using the system.

BootTime

Of course, BootTime is the same value that on the General tab is called Boot Duration. This number is the sum of MainPathBootTime and BootPostBootTime. Something that we didn’t tell you before is that Microsoft indicates that your actual boot time is about 10 seconds less that the recorded BootTime. The reason is that it usually takes about 10 seconds for the system to reach an 80-percent idle measurement at which time the BootPostBootTime measurement is recorded.

Investigating Boot Degradation

To investigate instances that cause Windows 7 system’s boot time to slow down, select Boot Degradation in the Custom Views tree and then sort Event ID column in ascending order. Each Event ID, 101 through 110, represents a different type of situation that causes degradation of the boot time.

While there are ten different Event IDs here, not all of them occur on all systems and under all circumstances. As such, I’ll focus on the most common ones that we have encountered and explain some possible solutions.

Event ID 101

Event ID 101 indicates that an application took longer than usual to start up. This is typically the result of an update of some sort. As you can see in Figure F, the AVG Resident Shield Service took longer than usual to start up right after an update to the virus database. If you look at the details, you can see that it took about 15 seconds for the application to load (Total Time), and that is about 9 seconds longer than it normally takes (Degradation Time).

Figure F

Event ID 101 indicates that an application took longer than usual to start up.

An occasional degradation is pretty normal; however, if you find that a particular application is being reported on a regular basis or has a large degradation time, chances are that there is a problem of some sort. As such, you may want to look for an updated version, uninstall and reinstall the application, uninstall and stop using the application, or maybe find an alternative.

(In the case of my friend’s Windows 7 system, there were several applications that were identified by Event ID 101 as the cause of his system slowdown. Uninstalling them was the solution, and he is currently seeking alternatives.)

Event ID 102

Event ID 102 indicates that a driver took longer to initialize. Again, this could be the result of an update. However, if it occurs regularly for a certain driver or has a large degradation time, you should definitely look in to a newer version of the driver. If a new version is not available, you should uninstall and reinstall the driver.

Event ID 103

Event ID 103 indicates that a service took longer than expected to start up, as shown in Figure G.

Figure G

Event ID 103 indicates that a service took longer than expected to start up.

Services can occasionally take longer to start up, but they shouldn’t do so on a regular basis. If you encounter a service that is regularly having problems, you can go to the Services tool and experiment with changing the Startup type to Automatic (Delayed Start) or Manual.

Event ID 106

Event ID 106 indicates that a background optimization operation took longer to complete. On all the Windows 7 systems that we investigated, this event identified the BackgroundPrefetchTime as the culprit, as shown in Figure H. Since the Prefetch cache is a work in progress, this should not really represent a problem.

Figure H

Event ID 106 indicates that a background optimization operation took longer to complete.

If you encounter regular or long degradation times related to Prefetch, you may want to investigate clearing this cache and allowing the operating system to rebuild it from scratch. However bear in mind that doing so can be tricky and instructions on doing so are beyond the scope of this article.

Event ID 109

Event ID 109 indicates that a device took longer to initialize. Again, if this is happening occasionally, there shouldn’t be anything to worry about. But if it is occurring regularly, you should make sure that you regularly back up your hard disk and begin investigating replacing the device in question.

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Modifying the Windows 7 boot loader with the Boot Configuration Data Editor tool

In Windows Vista and later versions of Windows, the bootloader was moved from boot.ini to a utility called BCDEdit. Here’s how to modify the boot config data with the new tool.

Sometimes dual-booting a system is a handy way to test new software, a new operating system, or an application that needs to be run in a specific version of Windows. Other reasons to dual-boot might include replication of a client environment.

Windows handles dual-booting by using boot.ini to display a menu of bootable choices or partitions found on the current system. In Windows Vista and later versions of Windows, the bootloader was moved from boot.ini to a utility called BCDEdit.

Recently, we decided we could make better use of some disk space that we had set aside to create a bootable VHD for Windows Server 2008 R2. There was no data other than the OS installation contained within the file because we had used it only to prepare a blog post about booting from Virtual Hard Disks. To free up the space, we deleted the VHD.

Note: Always make sure to back up any data that you want to keep before deleting or modifying partitions on VHDs. Your changes could make the partition unbootable.

Once we had the VHD removed, we thought Windows would be smart enough to clean up the boot loader, but we were not so lucky. We had Windows 7 set as the primary OS, so we were not without a system.

We started looking around for boot.ini and was directed toward the Boot Configuration Data Editor (BCDEdit) as the utility to use when editing boot loader information in Windows 7 (and in Vista too).

To begin, open the Start menu, select All Programs, and then choose Accessories. Right-click on Command Prompt and select Run As Administrator. Once in the command window, type bcdedit. This will return the current running configuration of your boot loader, showing any and all items that can boot on this system.

In this example, we decided to remove the entry for my Windows 2008 R2 installation, as we wouldn’t need it for the time being. To remove an entry, you will need to know the Boot Loader Identifier (found in curly braces in Figure A).

Figure A

we copied the whole list into Notepad and then selected and copied just the ID, braces included.

Removing an entry from the Boot Loader

One simple command got the Windows Server 2008 R2 entry out of the boot loader. At the command prompt, enter the following:

Bcdedit /delete {boot loader identifier}

Press Enter, and the Boot Configuration Data Editor (BCDEdit) will remove the entry for the ID you specified and display a message when finished. When Windows starts, the only choice available in the boot menu should be the current Windows installation.

Warning: Be careful when editing the boot configuration data. If you mistakenly remove the current instance of Windows, you may render your computer unbootable.

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Microsoft’s new Surface Laptops unveiled

Microsoft’s most direct shot at the MacBook yet

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The one Surface product that fans have been clamoring over for years, a straight up Surface Laptop, is finally here. But, in taking design cues from both the Surface Pro and Surface Book lines, Microsoft has set lofty expectations for its first dedicated laptop device.

Priced at $999 (about £770, AU$1,330), the Surface Laptop clearly aims to chip at the MacBook and MacBook Air models that dominate college campuses practically worldwide. In fact, Microsoft claims that its cheaper (and larger) Surface Laptop can last far longer on a charge than Apple’s 12-inch MacBook: 14.5 hours.

However, every Surface Laptop shipped will come with Windows 10 S installed, Microsoft’s new version of Windows 10 that only accepts app installs downloaded from the Windows Store.

With the ability to switch from Windows 10 S to the 100% open Windows 10 Pro for $49 if you miss the chance in 2017 for free, should you need an app outside of the Windows Store that badly (spoiler: you probably will).

Regardless, at that price, can Microsoft garner enough interest from college students (or more likely their parents), who are often already strapped from the cost of an education?

The Surface Laptop in traditional ‘Platinum’

Design

Clearly, part of Microsoft’s plan is to lure those folks in with an incredibly gorgeous, and potentially trendsetting, design. The 13.5-inch Surface Laptop may very well be Microsoft’s most attractive computing product yet.

And, with four colors to choose from – Burgundy, Platinum, Cobalt Blue and Graphite Gold – there’s bound to be one that appeals to you.

A full aluminum lid and base wrap the laptop in much the same way it does a Surface Book, but ditches the aluminum in the keyboard deck for a Alcantara fabric that surrounds every plastic key and meets with the aluminum base in a seemingly airtight seal.

The fabric, according to Microsoft, is imported from Italy and laser cut to fit every Surface Laptop. Now, while many of the design elements are the same, the 13.5-inch (2,256 x 1,504) PixelSense touch display, the smooth glass-coated Precision touchpad, the chrome logo centered on the aluminum lid, we’re told that very few parts from previous parts are found within the Surface Laptop.

That much is obvious in the nature of the felt used for this keyboard deck compared against that which the Type Covers from Microsoft utilize. It’s smoother and more plush than those Type Covers, and we’re told it’s spill resistant.

The Surface Laptop’s keyboard deck is awfully comfortable

Plus, the additional height afforded by this traditional laptop design allowed Microsoft to equip the keyboard with 1.5mm of travel, and the difference in typing between that and the Surface Pro 4 is night and day. Finally, Microsoft devised a speaker system beneath the keyboard that radiates sound through the spaces between the keys and the keyboard deck.

The result isn’t much better audio than you’d find in a MacBook Air, perhaps a bit fuller, but at least it’s consistently in an uninterrupted position. Naturally, the audio gets a bit muffled when typing, but since the sound radiates throughout the laptop base, there isn’t a major loss in audio detail.

That leaves the side of the laptop base to house Microsoft’s proprietary power and docking port found on other Surface devices, as well as a USB 3.0 and Mini DisplayPort, not to mention an audio jack. If you’re already asking, “where’s the USB-C,” we’ve already been there.

Microsoft tells us that it intends for its own port to handle concerns of connectivity expansion via the Surface Connect port and its Surface Dock, while refraining from alienating customers that have yet to completely update to USB-C.

A fine explanation, but that doesn’t tell us why USB 3.0 and not USB 3.1 at least, as you’re missing out on some major data transfer speed improvements there.

Those strange strips of plastic on the base? They’re Wi-Fi antennae

Performance and battery life

Microsoft can pack the Surface Laptop with the latest Intel Core i5 or Core i7 processors (Kaby Lake), up to 512GB of PCIe solid-state storage (SSD) and as much as 16GB of RAM.

That’s a mighty powerful laptop on paper, likely stronger than either the MacBook Air or 12-inch MacBook, while rising above even the latest 13-inch MacBook Pro that still utilizes Skylake processors.

(The $999 model comes packing a 128GB SSD and 4GB of RAM with the Intel Core i5.)

As for how Microsoft fit that kind of power a laptop just 0.57 inches (14.48mm) thin, a brand new, proprietary vapor chamber cooling system helps a whole lot. The system changes the physical state of the heat as it’s taken in through the center of a fan vent in the rear of the laptop base and spits it out of the sides of that same vent.

While we obviously weren’t able to stress-test the Surface Laptop, we were able to test out how it feels to use. For starters, at just 2.76 pounds (1.25kg), this thing is super light, which is all the more impressive considering it’s a 13.5-inch, Gorilla Glass 3 touchscreen you’re looking at.

Note the Surface Connect dock port – Microsoft’s answer to USB-C

Microsoft chalks this up to, in part, the thinnest LCD touch module ever used in a laptop design. This, in turn, helps the lid to lift with just one finger. However, perhaps the hinge design needs refinement.

While you can open the display with just a finger, that slightness in the hinge is felt when the screen bounces with every tap of the touchscreen. It’s the very reason we question the inclusion of touchscreens in traditional laptops to begin with. Unfortunately, it seems Microsoft hasn’t found a better solution here.

That said, typing on the keyboard is the best time we’ve had doing such on a Surface product yet, and the portability of the whole thing is right there with Apple’s best.

As for battery life, Microsoft is, again, claiming 14.5 hours on a single charge. Microsoft later clarified for us that this number was achieved via local video playback with all radios but Wi-Fi disabled.

That testing environment sounds very similar to how TechRadar tests for battery life, so we might see battery life results in a full review fall much closer to this claim. If so, then Surface Laptop will be very tough to beat in longevity and be a potentially major driver for sales.

This is the Surface Laptop in Cobalt Blue

Early verdict

The fact that the Surface Laptop ships with a limited – sorry, “streamlined” – operating system and costs more than some previous Surface systems that come with full fat Windows 10 cannot go unnoticed – regardless of the free upgrade through this year. Unless Microsoft changes its tune come 2018, folks buying one of these with holiday gift money at the turn of the year would be wise to tack 50 bucks on top of whichever configuration they choose to get Windows 10 Pro.

While this switch will be free for any Surface Laptops bought in the education sector, that won’t help the Surface Laptop’s target audience come 2018: late high school and college students.

That said, the Surface Laptop’s incredible, potentially trendsetting design cannot go unnoticed either. Frankly, this is a laptop that appears to outclass the MacBook Air and 12-inch MacBook – and possibly even the 13-inch MacBook Pro – for hundreds less.

Save for a questionable platform versus pricing decision, the Surface Laptop has all the makings of yet another winning piece of hardware from Microsoft.

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Quick Tips: Flush the ARP cache in Windows 7

Here’s how to clear the Address Resolution Protocol cache and how to manage that cache with a few command switches.

The Address Resolution Protocol (ARP) cache is a crucial component of IP networking on any operating system. What ARP does is link Ethernet addressing (IP addressing) to hardware addressing (MAC addressing). Without this system, a machine could not communicate to the outside world as one addressing scheme could not communicate with the other.

The ARP Cache is a collection of ARP entries (mostly dynamic) that are created when a hostname is resolved to an IP address and then an IP address is resolved to a MAC address (so the computer can effectively communicate with the IP address).

When this happens, the PC will store that newly mapped address in the ARP cache, and it will stay there until the ARP cache entry timeout expires. This isn’t usually a problem, but sometimes a bad ARP entry can cause issues with Internet connections and Web page loading. When this occurs, one step that can be taken toward resolution is to clear the ARP cache. Yes, this means the ARP cache has to be rebuilt, which means a little more work for the PC, but that cache will rebuild fairly quickly.

Clearing the ARP cache is done completely through the command line, so stretch out those fingers and get ready to type. After we show you how to clear the ARP cache, we will show you how to manage that cache with a few command switches.

Flush the cache

Step 1: Open the command prompt

Click Start and then type “cmd” (no quotes) in the search dialog box, but don’t hit Enter yet. Right-click the cmd.exe icon and select Run as Administrator (Figure A). After answering the UAC, the terminal window will open offering up the command prompt.

Figure A

If the icon is already pinned in the Start menu, entering cmd is not necessary.

Step 2: Run the commands

The first command to run is

arp -a

This command will display all your ARP entries (Figure B). Naturally the -a option is not the only option available. The arp command also allows for the following switches:

-d	Delete an IP address (arp -d 192.168.100.10)
-d -a	Delete all entries in the ARP table
-s	Add an entry to the ARP table (arp -s ADDRESS MAC_ADDRESS – Where ADDRESS is the address to be added and MAC_ADDRESS is the MAC address of the machine)

Figure B

Here you see the arp cache for two different interfaces on a single machine.

To flush the entire cache, issue the following command:

netsh interface ip delete arpcache

The above command will flush the entire ARP cache on your system. Now as soon as network connections are made, the ARP cache will begin to repopulate.

Verify the flush

Once you have flushed the ARP cache, make sure to issue the command arp -a to see if the cache has, in fact, been flushed. If it does not flush, it could be the system is a victim of a Windows bug caused when Routing and Remote Services is enabled. This is a simple bug to fix:

1. Click Start | Control Panel.

2. Click Administrative Tools.

3. Click Computer Management.

4. Double-click Services and Applications.

5. Double-click Services.

6. Scroll down to Routing and Remote Services.

7. Double-click Routing and Remote Services.

8. Set the Startup Type to Disable.

9. Make sure the service is stopped.

Now try flushing the ARP cache again. It should work this time.

Troubleshooting

It is also possible to troubleshoot network connections using the ARP cache. For example, it is important to look out for invalid ARP entries that go to a MAC address of 00-00-00-00-00-00. If one such entry shows up, make sure to delete it from the cache using the -d switch. Say you have an ARP entry that looks like:

224.0.0.24           00-00-00-00-00-00 static

In order to delete this entry, use the arp command like so:

arp -d 224.0.0.24

And that invalid entry will be gone.

Final thoughts

There are so many ways to troubleshoot networking connections. Flushing the ARP cache is just one of those methods that is rarely thought of, but when all else fails this might be the last-gasp effort that makes you the hero of the day.

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What did Microsoft get right in 2016?

2016 was a very good year for Microsoft in terms of decision making. Here is a list of five things the company got right.

Since its inception way back in the ancient epoch known as the 1970s, Microsoft has often been ridiculed for making mistakes. Whether it was for bad business strategies, poor products, or unscrupulous practices, Microsoft seemed to bring out the passionate ire in many people.

But what often gets overlooked is what Microsoft does right each year. And by just about any measurement, 2016 was a remarkable year for the company. Under the leadership of Satya Nadella, Microsoft has changed its business strategy to reflect what it describes as a mobile-first, cloud-first business world. And in 2016, that strategy began show results.

Here, in no particular order, are five things Microsoft got right in 2016.

1. Windows 10 Anniversary Update

To mark the one-year anniversary of Windows 10, Microsoft released a large patch it dubbed the Windows 10 Anniversary Update. Okay, so Microsoft is not very clever in naming things. But the patch itself was well received. It included new security measures, new program features, Microsoft Edge browser extensions, and advanced support for digital pens, among many other enhancements. If you were already using Windows 10, the Anniversary Update was a must.

2. Surface Studio

While not its primary business, Microsoft has been developing some noteworthy pieces of hardware the past few years and in 2016, the company generated a large amount of buzz with the release of the Surface Studio. This elegant computer combines the best of the desktop, laptop, and tablet to create a unique and innovative platform perfect for artists, designers, and other creative people. With data visualization becoming ever more important, Microsoft may have invented the perfect tool for the big data generation.

3. Microsoft Office 365

I have been wondering aloud if it is a bit too much, but there can be no doubt that with the dozens of program and feature updates released in 2016, Microsoft Office 365 is the alpha and omega of productivity software. Rather than trying to name all of the new features, it would be best to concentrate on the underlying theme: collaboration. Whether it is Yammer, Skype for Business, or the intelligent cloud, Microsoft is concentrating on features necessary for success in a collaborative environment.

4. LinkedIn

In 2016, Microsoft made several acquisitions of both companies and their technologies. Perhaps the most high-profile of these acquisitions was LinkedIn. Despite all of its efforts to create a collaboration platform with Office 365, the one thing Microsoft needed was a social networking component. LinkedIn gives the company a jump start toward establishing a social networking presence that can compete with the likes of Twitter and Facebook. It will be interesting to see what Microsoft does with this acquisition.

5. IoT, AI, and machine learning

While we may live in a mobile-first, cloud-first world right now, the future may very well revolve around the Internet of Things (IoT), artificial intelligence, and machine learning. To its credit, Microsoft sees the potential of these technologies and has taken steps to get ahead of the curve. In terms of recent history, getting ahead of the curve is not something Microsoft has done very well, so it is difficult to know where the research will lead, but it should prove to be worth watching closely.

Despite what some people may tell you, Microsoft does do some things right. In fact, for the most part, the company does more things right than it does wrong. In 2016, Microsoft did many things right and consumers and businesses have been the beneficiaries. Let’s hope Microsoft can continue the trend in 2017.

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How to take control of your privacy in Windows 10

Where do you draw the line on personal privacy? The right options are different for everyone. This guide shows the privacy settings that will help you to create the right balance of privacy and convenience in Windows 10.

windows-10-privacy-blinds

Over the past year, We’ve read countless “privacy guides” for Windows 10. Most are well-intentioned, but they invariably take a simplistic approach to privacy: Just turn off every switch in the Privacy section of the Settings app.

If you do that, you’re not understanding the privacy landscape, which encompasses far more than just those settings. You’re also missing some important additional steps.

Windows 10 is a mix of software and services. With every session, a Windows 10 device exchanges a great deal of information with Microsoft’s servers. That’s neither unusual nor alarming. Microsoft’s chief rivals, Google and Apple, are also blending services into their software, with the goal of making your life easier and making that software more reliable.

So are other tech companies that you don’t think of as software companies: Amazon, with the Echo. Tesla, with its self-updating, software-driven cars. Your thermostat and your home security system.

There’s something profoundly satisfying about a service that anticipates your every move, reminding you when to leave for an appointment to arrive on time, or to pick up flowers for your anniversary tomorrow. Your digital personal assistant, whether it’s Siri or Cortana or Alexa or Google, needs to be able to see your calendar and contacts to make that magic happen.

But when that sort of personal attention goes too far, it “crosses the creepy line,” to use a phrase that Eric Schmidt probably regrets uttering when he was Google’s CEO.

The thing about that line is that it’s drawn in a different place for everyone. There are people who are thrilled at the idea that their PC or mobile device is so familiar with their actions that it can anticipate what they’ll do next. I know others who would like to build a virtual Faraday cage around their computing hardware so that none of their personal details can escape.

Both of those viewpoints, and everything in between, are perfectly valid. That’s why the software and services we use are loaded with switches and dials designed to help you take control of their potential privacy impact.

In this post, We’ll walk you through the big privacy questions for Windows 10, with enough context to help you decide which settings are right for you.

Note that this guide assumes you are using Windows 10 on a personal PC or one in your small business. If you are in an enterprise setting, or if you are in a regulated industry, you should seek professional assistance to ensure that you’re meeting proper standards.

Let’s start with the part of your PC that has the biggest impact on your personal privacy.

THE NETWORK

No one knows more about your online identity than your Internet service provider. Every packet you send or receive from anywhere online goes through their servers. When you travel and connect to Wi-Fi networks that are under the control of others, the owners of those networks can see every connection you make and can intercept their contents.

Regardless of the platform you use, that’s why it’s important you use encrypted connections for any kind of sensitive communications. Using a virtual private network whenever possible is an excellent best practice.

Windows 10 does offer one obscure option that can help protect third parties from tracking your movements based on your connections to Wi-Fi networks. (Note that this feature requires support from your Wi-Fi adapter, so if you don’t see this option, the most likely explanation is that your hardware doesn’t support it.) Under Settings > Network & Internet > Wi-Fi, turn the Use random hardware addresses setting to On.

windowsprivacy02

That step keeps third parties from matching your Wi-Fi adapter’s hardware address with your personal information, making it more difficult to track your location.

THE BROWSER

Countless third-party ad networks and analytics companies use cookies and other tracking technology to record your movements around the web and to correlate your online activities with your offline identity.

The result is a digital fingerprint that can be extraordinarily detailed and, unfortunately, outside of your ability to change.

To limit the amount of information that those ad and analytics companies know about you from your web browsing, consider third-party anti-tracking software such as Abine’s Blur, which is available for every web browser except Microsoft Edge. (That lack of solid support for add-ons is one reason I can’t yet recommend Edge as a full-time browser for most Windows 10 users.)

Another privacy product worth considering is Ghostery, although some are suspicious of this browser extension because of its uncomfortably close ties to the online advertising industry.

Ad-blocking software can also provide some privacy protection as a side-effect of performing its basic function. Here, too, watch out for close ties between some ad-blocking add-ins and the third-party trackers they supposedly protect you from.

Note that none of these steps is unique to Windows 10. Anti-tracking software is typically a browser add-in and works with most popular browsers.

THE OPERATING SYSTEM

With those two big, platform-independent factors out of the way, we can now turn to Windows 10 itself. When you use a Windows 10 device, it is capable of sharing the following types of information with Microsoft’s servers:

Your location

Windows 10 can determine your location to help with actions like automatically setting your current time zone. It can also record a location history on a per-device basis. Go to Settings > Privacy > Location to control the following:

Location on/off?Use the master switch at the top of this page to disable all location features for all users of the current device.
Location service on/off?If location is on for Windows, you can still turn it off for your user account here.
General location?This allows you to set a city, zip code, or region so that apps can deliver relevant content.
Default location?Click Set default to open the Maps app and specify the location you want Windows to use when a more precise location is not available.
Location history?Click Clear to erase the saved history for a Windows 10 device.

If location is on, a list at the bottom of the Settings > Privacy > Location page allows you to disable access to that data on a per-app basis.

Your input

If you enable Cortana, Windows 10 uploads some info from your devices, such as your calendar, contacts, and location and browsing history, so that Cortana can make personalized recommendations. If you don’t want any accounts on your PC to use Cortana, follow the steps in this article to disable the feature completely: Turn off Cortana completely.

Windows 10 uses some feedback from the way you type, write, and speak to improve performance for you and as a way to improve the overall platform. This isn’t keystroke logging; rather, the operating system uses a very small amount of information. A separate feature uses your speech and writing history to make better suggestions in Windows and Cortana.

You can control this collection with two sets of controls:

Under Settings > Privacy > General, click Info about how I write and turn it off so that your typos aren’t used to improve things like the built-in spell checker.

Under Settings > Privacy > Speech, inking, & typing, under the Getting to know you heading, click Stop getting to know me to turn off personalization.

To clear previously saved information associated with your Microsoft account, click the first link under the Manage cloud info heading. That takes you to this Bing Personalization page, which includes this prominent button:

windows-privacy01

Click Clear to remove that saved information from the cloud.

Files and settings

When you sign in with a Microsoft account, you have the option to save files to the cloud using OneDrive. Windows 10 also syncs some settings to OneDrive, allowing you to have the same desktop background, saved passwords, and other personalized settings when you sign in with that account on multiple PCs.

If you use a local account, of course, none of your settings are synced. If you use a Microsoft account, you can turn off syncing completely or remove certain settings from the sync list by going to Settings > Accounts > Sync Your Settings.

OneDrive is an opt-in service. If you don’t sign in, it does nothing. You can’t save files to OneDrive accidentally, and no files are uploaded without your explicit permission, which you can revoke any time. To disable OneDrive for all users on your PC, follow these instructions: Shut down OneDrive completely.

Telemetry

Microsoft, like all modern software companies, uses feedback from its installed base to identify problems and improve performance. In Windows 10, this feedback mechanism produces diagnostics data (aka telemetry) that is uploaded to Microsoft at regular intervals. The data is anonymized and is not used to create a profile of you.

The default telemetry setting for all consumer and small business versions of Windows 10 is Full, which means that the uploaded data also includes details (also anonymized) about app usage. If you are concerned about possible inadvertent leakage of personal information, I recommend that you go to Settings > Privacy > Feedback & diagnostics and change the Diagnostic and usage data setting to Basic.

THE APPS

Although the number of subcategories under the Privacy heading in Settings seems daunting, most of them govern access to your information by Windows Store apps. That set of apps includes those that are preinstalled (Mail, Calendar, Groove Music, Photos, and so on) as well as those you acquire from the Store.

Most of the categories offer a single on-off switch at the top, which you can use to disable all access to that feature by all apps. If you leave the feature enabled, you can use a list of apps at the bottom of the page to enable or disable access on a per-app basis.

This capability works the same with the following categories: Camera, Microphone, Notifications, Account Info, Call History, and Radios. The Other Devices category lets apps automatically share and sync info with wireless devices that aren’t explicitly paired with your PC. Use the Background Apps category to specify which apps are allowed to work in the background.

If Location is enabled, you have the option to disable location access on a per-app basis and to disable Geofencing.

The Contacts, Calendar, Email, and Messaging categories allow you to control which apps can have access to these features. If you want to share content from an app using email or messaging, this option has to be on for that app. Note that Mail and Calendar, People, and Phone always have access to your contacts; Mail and Calendar are always allowed to access and send email and always have access to your calendar.

Finally, one horribly misunderstood setting is available under Settings > Privacy > General. Advertising ID controls whether Microsoft serves personalized ads to ad-supported apps. If you turn this option off, you still get ads, but they’re not personalized. In any case, your information is not shared with advertisers.

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