Apple-LogoApple, Inc. offers innovative products that continue to grow its customer base.  Testing new designs for current products is a consistent task for Apple, Inc.

“Apple has been slow to react to consumer desire for larger smartphone screens, [and] entry level price points on new phones,” said BGC Financial’s Colin Gillis. “Waiting and waiting, for the new products to launch, has become painful,” he wrote.

Currently, Apple is testing various sizes for iPhone and iPad screens.  Samsung has become the world’s largest smartphone maker because Samsung offers a variety of smartphones with display sizes that range up to 5.5-inches.   Continuing to compete with Samsung, Apple is testing for a 5-inch iPhone screen expected to be released in 2014.

A new tablet design is also being tested by Apple with a display that is a little less than 13-inches.  This would be a great addition to the iPad that has a 9.7-inch display and the iPad Mini that has a 7.8-inch display.

Lastly, Apple has been developing an iPhone that would be cheaper than the current iPhone.  According to many articles, the cheaper iPhone will be made from plastic instead of the traditional metal casing that will be available in different colors.

Apple, Inc. could climb back to the top of both smartphone and tablet sales by releasing a larger display for the iPhone/iPad and releasing an iPhone that is reasonably priced.