The Surface by Microsoft is a crossover between a laptop and a tablet. The Surface Pro is a business tablet that has a detachable keyboard, stylus and a kickstand. Putting the Surface Pro above other tablets is the aptitude to run Microsoft Office programs including Word, Excel and PowerPoint.
Microsoft released a television commercial for the Surface Pro, “The Vibe”, starring Daniel ‘Cloud’ Campos from the original Surface Commercial. This enthusiastic campaign includes professional dancers as “business people” showing the capabilities of the Surface Pro. Similar to Windows 8, Metro “Modern” UI; the commercial has the same ambiance.
According to IDC, Microsoft has finally made its way to the Top 5 for Tablets. In the first quarter of 2013, Microsoft has 1.8% Market Share. Unlike the first quarter of 2013, Microsoft has 0% Market Share. Also, ASUS moved up from #4 to #3, knocking Amazon down a space.
