Takeaway: Kantar Worldpanel is an international company that provides market and consumer solutions.
Android is up 13% market share since February 2012, now holding more than half of Smartphone sales. Within the Android market, Samsung continues to take control over other smartphone manufacturers. “It’s apparent that Samsung is successful at capturing users from across the competitor set and not just gaining from their own loyalists.” said Kantar Worldpanel analyst Mary-Ann Parlato.
Apple’s iOS is down 7% market share since February 2012. Taking more than half of Verizon and AT&T sales, Apple is steadily residing in second place behind Android.
The first quarter of 2013 has been very impacting for Microsoft, jumping into third place for smartphones and fifth place for tablets. Microsoft has finally made a leap from 2012, bringing their market share up 52%. Microsoft is now continuously growing in smartphone sales.
Lastly, BlackBerry has taken a “nose-dive” since 2012, dropping from 3.6 to .7 (81%) market share.
