Finding the Right Keywords in Search Engine Placement
Does the task of finding good keywords for your website seem daunting? Search Engine Placement provides a variety of keyword suggestions from all competition and search volume levels, which makes it easy to pick the best keywords for your site and your goals.
When you’re researching keywords, keep these things in mind:
Low search volume, low competition (known as long tail keywords)
Long tail keywords typically contain 3-5 words in a phrase, and they are the bread and butter of keywords. Generally speaking, it’s easier to rank with these keywords, and they convert clicks to customers at a higher rate because the searcher knows specifically what they are looking for. For example, someone who sells Acrylic Aquariums might use 50 gallon bull nose aquariums.
High volume, low competition (short tail keywords)
Short tail keywords are new keywords or phrases that recently started generating search traffic. You need to be quick to catch them, though. For example, a recent short tail keyword is Susan Boyle.
High volume, high competition (wish list keywords)
Wish list keywords are the words and phrases everyone wants to use, such as real estate, aquariums, or cell phones. While wish list keywords do generate a lot of traffic, the conversion levels are generally very low because the words and phrases are too generic.
Take the term aquariums, for example. People searching for that word might want to buy an aquarium, find a local aquarium, or see photos of aquariums around the world. If I sell aquariums, relying on this as my primary keyword would take a huge effort to rank and most of the traffic generated by this keyword would likely be irrelevant.
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