Curious about what your competition does for Search Engine Optimization (SEO)? If your answer is a resounding “yes,” then you’re ready to take your SEO to the next level.
Checking out your competition and learning which keywords they use can help you refine your strategy. This is a common form of analysis to use on any website, whether it’s your competitor’s site or your favorite website.
You can identify your competitor’s keywords in a few different places on their website:
Keywords in the Code — Start by checking out their meta tags, such as the title tag or the keywords tag. Typically, the first keyword in a title tag is usually the most important. Use these steps to view the code:
- Go to the website, and then right-click the page.
- Click View Source. A new window opens with the website’s code.
The <title>tag is near the top of the page. If the site includes it, the meta name=”keywords”tag should be a few lines below. Both of these contain your competitor’s keywords.
Keywords in the Text — Checking out your competitor’s content for keywords also helps you analyze your competition. A keyword density checker (search “keyword density checker” in any search engine) can quickly determine which keywords are prominent in their copy. Or, you can simply use “find” (press CTRL-F on your keyboard) to search for specific keywords.
Assuming your competitors follow SEO best practices, it takes only about 10-15 minutes to check these things out and learn some of the ways they handle SEO for their site.
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