{"id":245,"date":"2011-03-30T11:49:45","date_gmt":"2011-03-30T15:49:45","guid":{"rendered":"http:\/\/southjerseytechies.net\/blog\/?p=245"},"modified":"2025-11-03T12:39:19","modified_gmt":"2025-11-03T17:39:19","slug":"keep-your-emails-out-of-spam-10-ways","status":"publish","type":"post","link":"https:\/\/southjerseytechies.net\/blog\/keep-your-emails-out-of-spam-10-ways\/","title":{"rendered":"Keep Your Emails Out of Spam: 10 Ways"},"content":{"rendered":"

Takeaway: Legitimate messages that get snagged by spam filters can lead to big problems \u2014 such as derailed job searches, hard feelings, and lost business. These tips will help ensure that your messages reach their intended targets.<\/p>\n

Most spam filters use a scoring system. Each offense has a value. The higher the sum of a message\u2019s offenses, the more likely a spam filter will reroute the message (or not delivered at all). A lone offense usually isn\u2019t enough to flag a message as spam; it takes a combination of violations to score high enough to meet the level of true spam. But the system isn\u2019t perfect, and sometimes overzealous filters flag legitimate messages as spam. Applying the following do\u2019s and don\u2019ts will help you ensure that your legitimate messages pass the spam filter test and reach their intended Inboxes.<\/p>\n

1: Do curtail your excitement<\/strong><\/p>\n

Specific words and phrases are the number one hook for spammers, and that makes them the best tool for catching spam. Discussions of large sums of money and amazing breakthroughs top that list. Offering a money back guarantee or a way to save money \u2014 Why pay more?<\/em> \u2014 may be part of a legitimate offer, but it will set off spam alarms. Your message might excite you, but multiple exclamations points will also excite spam filters. All uppercase characters might convey your enthusiasm, but they\u2019ll also set off spam filters. Just using the word urgent<\/em> is enough to put a spam filter on alert.<\/p>\n

Avoid using words and phrases that trigger spam filters. You don\u2019t have to memorize a long list, just visit a few of the Web sites that maintain lists of spam keywords. Use the phrase \u201cspam keywords\u201d in your favorite search engine and you\u2019ll get plenty of hits. Look for current lists, as the keywords are updated regularly. It\u2019s okay to share good news and special offers with associates and clients. Just bypass all the hype.<\/p>\n

2: Do use plain text<\/strong><\/p>\n

An email that consists of all HTML or all images and links will trip a spam alarm. HTML is certainly okay, as long as it\u2019s good code and it doesn\u2019t comprise the entire message. Sloppy HTML code is also an easy giveaway for spam.<\/p>\n

Go ahead and use good HTML code but also include as much plain text as possible. That\u2019s a clue to the spam filter that the email is legitimate. Besides, you\u2019ll want to accommodate recipients who choose to view the message in plain-text format.<\/p>\n

3: Don\u2019t include attachments<\/strong><\/p>\n

Avoid attachments when possible. Spam often contains destructive attachments, so filters tend to overreact to an attachment. Links are a better alternative, if feasible.<\/p>\n

4: Do check your sender score<\/strong><\/p>\n

A sender score grades your reputation as a sender. Your average business or personal account probably isn\u2019t going to learn much from this score. Businesses that rely on frequent email campaigns will. If that includes you, check your sender score often and be proactive about repairing damage. A bad reputation can result in email being filtered, regardless of content<\/em>.<\/p>\n

5: Don\u2019t send spam!<\/strong><\/p>\n

If you maintain a large list, for marketing \u2014 for any purpose really \u2014 make sure the members of your list want your email. Sending spam will get your domain and<\/em> your business blacklisted and it\u2019s difficult to get off those lists. Once you\u2019re on a blacklist, most spam filters will snag your mail, regardless of its content. Remember, your reputation is important as your message (#4).<\/p>\n

Hint:<\/strong> Exchanging business cards is not an invitation to send spam unless that condition is made clear during the exchange.<\/p>\n

6: Don\u2019t use colored fonts<\/strong><\/p>\n

Black type seems boring, but in truth, it\u2019s easy to read and looks professional and clean. Don\u2019t be fooled into thinking that colored fonts will create eye-catching opportunities to promote your message. They might, but they\u2019ll also excite spam filters.<\/p>\n

7: Do test your recipient list<\/strong><\/p>\n

When you send an email or newsletter to a list, test the message in as many client applications on as many operating systems as possible. Simply send the message to yourself or to a test account and retrieve it on several machines using different operating systems and email clients.<\/p>\n

8: Don\u2019t use the word test<\/em> in your test message<\/strong><\/p>\n

When testing an email or newsletter (#6), don\u2019t use the word test<\/em> in the subject line. Most server filters will snag the message, regardless of the message\u2019s content. You\u2019ll waste time trying to fix the content when that single word may be the culprit.<\/p>\n

9: Do compose a succinct subject<\/strong><\/p>\n

Your subject line should be as specific as possible. Smart filters assume that spammers can write a reasonable subject line. What they\u2019ll lack is detail. The more specific your subject is the better. For example, the subject Tomorrow\u2019s Project Meeting<\/em> is reasonable but generic. A better subject might mention the time, the meeting room, and so on. Don\u2019t go overboard, but include details if possible.<\/p>\n

10: Do rely on professional experts<\/strong><\/p>\n

For most of us, a legitimate message that\u2019s snagged by a spam filter can mean lost business or at the very least, hard feelings. These tips aren\u2019t meant for professional online marketing operations. If you\u2019re considering an online marketing campaign for your business, don\u2019t wing it! You could inadvertently damage your company\u2019s reputation. Hire a professional who specializes in online marketing to keep you on the right side.<\/p>\n

To view the original message in it’s entirety Click Here<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Takeaway: Legitimate messages that get snagged by spam filters can lead to big problems \u2014 such as derailed job searches, hard feelings, and lost business. These tips will help ensure that your messages reach their intended targets. Most spam filters …<\/p>\n

Continue Reading→<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[103],"tags":[85,239,238],"class_list":["post-245","post","type-post","status-publish","format-standard","hentry","category-tips-info","tag-email","tag-junkmail","tag-spam"],"yoast_head":"\nKeep Your Emails Out of Spam: 10 Ways<\/title>\n<meta name=\"description\" content=\"Avoid spam filters with our tips. 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